S&c Global Network - Ai - Cdp - Marketing
- Accenture
- 2 to 6 Yrs
- Hyderabad
- 3 months ago
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Job Description
- Job Title - S&C Global Network - AI - Web Analytics - Analyst Management Level: 11-Analyst Location: Gurugram, DDC1A, NonSTPI Must-have skills: Web Analytics Tools Good to have skills: Ability to leverage design thinking, business process optimization, and stakeholder management skills. Job Summary: This role involves driving strategic initiatives, managing business transformations, and leveraging industry expertise to create value-driven solutions. Roles & Responsibilities: Provide strategic advisory services, conduct market research, and develop data-driven recommendations to enhance business performance. WHATS IN IT FOR YOU As part of our Analytics practice, you will join a worldwide network of over 20k+ smart and driven colleagues experienced in leading AI/ML/Statistical tools, methods, and applications for digital marketing, web/mobile analytics, customer data platform, personalization and now GEN AI. From data to analytics and insights to actions, our forward-thinking consultants provide analytically informed, issue-based insights at scale to help our clients improve outcomes and achieve high performance. What you would do in this role An Analyst/Consultant/Manager for Web Analytics serves as the day-to-day marketing technology point of contact and helps our clients get measure value out of their investment into their digital assets by developing a strategic roadmap focused on personalized activation. You will be working with a multidisciplinary team of Solution Architects, Data Engineers, Data Scientists, and Digital Marketers. Key Duties and Responsibilities: Be a platform expert in one or more leading Tag Management platforms. Deep developer level expertise on Adobe Launch/AEP Web SDK, Google Tag Manager, Tealium iQ. Developer level expertise for Visualization tools e.g. Tableau, Power BI, Looker, etc. Dashboard development using any of these tools. Provide deep domain expertise in our clients business and broad knowledge of digital marketing together with a Marketing Strategist industry. Deep expert level knowledge of GA360/GA4, Adobe Analytics/Customer Journey Analytics. End-to end configuration of these tools for digital assets. Assess and audit the current state of a clients marketing technology stack (MarTech) together with a solutions architect. Perform technical analysis & design for analytics-related initiatives. Define requirements for web or app digital analytics implementation/reporting dashboard. Conduct stakeholder interviews and gather business requirements. Translate business requirements into BRDs, technical specifications, tagging guide, data layer design documents, SDR. Coordinate with website developers for Analytics integration, datalayer implementation. Implement tags for websites/apps using tag managers inclusive of any custom implementations, custom JavaScript, web scraping, tag manager configuration from start to end. Diagnose and troubleshoot analytics implementation and platform configuration issues. Perform end-to-end QA testing for integrations. Manage ad pixels, third-party tags for digital campaigns. Manage large volumes of structured and unstructured data, extract & clean data to make it amenable for analysis. Root cause analysis, creating actionable insights using Web Analytics Reporting tools or Visualization tools Work with/as the Solution Architect to strategize, architect, and document a scalable Web Analytics implementation (websites/apps), tailored to the clients needs. Able to integrate multiple Martech tools. Ensure analytics are consistently implemented across digital properties. Provide hands-on support and platform training for our clients. Work with Business Analysts, Data Architects, Technical Architects, DBAs to achieve project objectives - delivery dates, quality objectives etc. Project management expertise for sprint planning. Professional & Technical Skills: - Relevant experience in the required domain. - Strong analytical, problem-solving, and communication skills. - Ability to work in a fast-paced, dynamic environment. Additional Information: - Opportunity to work on innovative projects. - Career growth and leadership exposure. About Our Company | Accenture,
Employement Category:
Employement Type: Full timeIndustry: IT Services & Consulting
Role Category: Not Specified
Functional Area: Not Specified
Role/Responsibilies: S&c Global Network - Ai - Cdp - Marketing
Contact Details:
Company: AccentureLocation(s): Hyderabad
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Keyskills: Design Thinking Business Process Optimization Stakeholder Management ML Statistical Tools Digital Marketing Personalization Google Tag Manager Tableau Power BI Adobe Analytics BRDs Technical Specifications Web Scraping QA Testing Unstructured Data Root Cause Analysis Solution Architecture Project Management AI Looker
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