AP_JD_Test01 - Ahmedabad - Asian Paints - 0 to

Role Description

The position is that of a Brand Manager primarily responsible for providing design and colour marketing support to various brands and services functions He/she will be part of projects that involve creating and launching colour inspiration/selection tools for the consumer - for both online and offline media, colour/decor trends research, showcasing colour expertise at various forums etc

Primary Responsibilities

Business Responsibility Areas

Key Performance Indicators

Business objectives

1. Identify consumer needs in the area of colour and dcor inspiration - by spending time on the ground and subsequently incorporating these insights in various projects
2. Designing and production of collaterals/ books/ etc by engaging with agencies and providing colour and design expertise using consumer and market insights
3. Interaction with the channel dealer, contractor for insights and feedback on colour selection and inspiration
4. Launch of colour tools to the sales teams and develop consumer marketing campaigns around them - both on ground and digital
5. Designing and execution of launch and related marketing events for trend and forecast researches at various consumer/architect forums and design conferences
6. Project management that includes development of briefs to agencies, charting deliverables planning timelines, execution and review, managing budgets
7. Collaboration with external creative agencies, research agencies etc and internal stakeholders brand teams, sales teams etc