Associate - Digital Marketing
- Manipal Hospital
- 1 - 5 years
- Panaji
- 9 months ago
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Job Description
Job Title: Associate - Digital Marketing
Company Name: Manipal Hospitals Job Description: Manipal Hospitals is seeking a dynamic and motivated individual to join our team as an Associate in Digital Marketing. The ideal candidate will play a key role in executing our digital marketing strategies to enhance our online presence and engage with our audience effectively. Responsibilities:
- Assist in the development and implementation of digital marketing campaigns across various platforms including social media, email, and search engines.
- Collaborate with the marketing team to create engaging content for websites, blogs, and social media channels.
- Monitor and analyze digital marketing performance metrics to recommend optimizations and improvements.
- Support in managing the organization's social media accounts, ensuring timely and relevant content posting.
- Conduct market research to identify trends and insights that inform marketing strategies.
- Assist in the execution of SEO strategies to improve website visibility and traffic.
- Help in managing online advertising campaigns, including PPC and display advertising.
- Collaborate with cross-functional teams to coordinate promotional activities and events.
- Stay updated on industry trends and best practices to maintain a competitive edge. Qualifications:
- Bachelors degree in Marketing, Communications, or a related field.
- 1-2 years of experience in digital marketing or a related area is preferred.
- Strong understanding of digital marketing concepts, platforms, and tools.
- Proficiency in using social media management tools and analytics platforms.
- Excellent written and verbal communication skills.
- Ability to work in a fast-paced environment and manage multiple tasks effectively.
- Familiarity with graphic design and content creation tools is a plus. Join Manipal Hospitals and be part of a forward-thinking team dedicated to promoting health and wellness through innovative digital marketing strategies. If you are passionate about digital marketing and ready to make an impact, we encourage you to apply.
Roles and Responsibilities
Job Title: Associate - Digital Marketing
Company Name: Manipal Hospitals Roles and Responsibilities: 1. Assist in the development and execution of digital marketing strategies to enhance the online presence of Manipal Hospitals.
2. Manage and optimize the hospital's social media accounts, including content creation, scheduling, and engagement with followers.
3. Conduct market research to identify trends and insights that inform digital marketing campaigns.
4. Collaborate with the creative team to design visually appealing marketing materials for online use, including graphics and videos.
5. Monitor and report on the performance of digital marketing campaigns using analytics tools, suggesting improvements based on data.
6. Support the planning and implementation of email marketing campaigns, ensuring effective communication with existing and potential patients.
7. Maintain and update the hospital's website content to ensure all information is current and accessible to users.
8. Assist in managing online reputation by monitoring reviews on various platforms and responding appropriately to patient feedback.
9. Stay informed about industry trends and emerging digital marketing technologies to apply innovative methods in campaigns.
10. Collaborate with cross-functional teams to align digital marketing efforts with broader organizational goals and initiatives.
Job Classification
Industry: Medical Services / HospitalFunctional Area / Department: Marketing & Communication, Role Category: Digital MarketingRole: Social Media MarketingEmployement Type: Full timeContact Details:
Company: Manipal HospitalsLocation(s): Panaji
Keyskills: digital marketing email marketing verbal communication market research tools content creation analytics marketing online branding concepts graphic designing media management display advertising writing social media marketing seo social media communication skills
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