CRM Growth Marketing Head - International US
- Apartment
- 7 - 12 years
- Noida, Gurugram
- 9 months ago
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Job Description
Key Responsibilities:
Strategy Development: Develop and implement CRM strategies, including segmentation,
personalization, and automation, to enhance customer engagement, retention, and lifetime value.
Email Marketing: Lead the email marketing efforts, including planning, designing, executing, and analyzing email campaigns to optimize open rates, click-through rates, and conversions
Push Notifications and SMS: Develop and execute push notification and SMS campaigns, ensuring relevant and timely messages that drive user engagement and conversions.
Customer Segmentation: Utilize data analytics and customer segmentation to create targeted communication strategies, tailoring messages to specific customer segments and personas
A/B Testing: Implement A/B testing and conduct post-campaign analysis to refine CRM strategies, continually improving performance.
CRM Tools/Vendor Collaboration: Work closely with CRM vendors, including Mo-engage and other CRM tools, to maximize the efficiency and effectiveness of CRM efforts and drive new initiatives. Should have strong knowledge in using e-CRM platforms such as Mo-engage.
Cost and Revenue Attribution: Monitor and analyze cost and revenue generated from CRM campaigns, ensuring a clear understanding of the ROI for each initiative.
Promotional Campaigns: Create and execute promotional campaigns for customers on a daily, weekly, monthly, and quarterly basis.
Triggered Campaigns for Engagement: Develop and optimize engagement with customers based on their interaction with OYO platforms across channels, Implementing a cross-channel targeting strategy
In-App Interaction: Enhance customer interaction across the app, including the home page, deal offers, and personalization across the customer journey.
Customer Journey Mapping: Analyze the customer journey and identify touchpoints where CRM efforts can enhance the overall experience.
Social Media Campaigns: Planning and execution of Social Media campaigns
Cross-Functional Collaboration: Collaborate with other departments, including Marketing, Product, and Customer Support, to ensure consistent and impactful messaging throughout the customer lifecycle Reporting and Analysis: Create and deliver regular reports on CRM campaign
performance and make data-driven recommendations for improvement.
Key KPIs:
- Daily active users (DAU) through CRM on App, Web and Call centre.
- App Install and Un-installs
- CTR and Conversion for Campaigns
- New user acquisition
- Repeat users share
Experience - Min 7+ Years
Location - Gurgaon
Job Classification
Industry: Travel & TourismFunctional Area / Department: Marketing & Communication, Role Category: MarketingRole: Head - MarketingEmployement Type: Full timeContact Details:
Company: OYOLocation(s): Noida, Gurugram
Keyskills: CRM Management Growth Marketing Customer Life Cycle Management Crm Marketing CRM Strategy Clevertap Retention Management moengage Loyalty Programs Customer Retention Retention Marketing Loyalty Marketing
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