Marketing Executive (Non-Digital)
- Southern Travels
- 2 - 4 years
- Delhi, NCR
- 9 months ago
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Job Description
Key Responsibilities:
- Develop and execute offline marketing campaigns to increase brand awareness and drive customer engagement.
- Plan and execute BTL (Below-the-Line) marketing campaigns such as hoardings, print ads, brochures, and roadshows.
- Identify and collaborate with local vendors, event organizers, and advertising agencies for marketing activities.
- Handle outdoor advertising including hoardings, banners, standees, and print media promotions.
- Build and maintain relationships with corporate partners, hotels, and local businesses for cross-promotional opportunities.
- Work on brand visibility strategies at airports, bus stands, metro stations, and high-footfall locations.
- Analyze the effectiveness of offline marketing efforts and suggest improvements.
- Coordinate with the digital marketing team for integrated marketing campaigns.
Requirements:
- Strong knowledge of BTL marketing, OOH advertising, and promotional strategies.
- Experience in vendor management and negotiating marketing deals.
- Ability to work independently and manage multiple projects at once.
- Excellent communication and networking skills.
- Willingness o travel for on-ground marketing campaigns.
Job Classification
Industry: Travel & TourismFunctional Area / Department: Marketing & Communication, Role Category: Marketing and Communication - OtherRole: Marketing and Communication - OtherEmployement Type: Full timeContact Details:
Company: Southern TravelsLocation(s): Delhi, NCR
Keyskills: Offline Marketing Marketing Strategy Performance Metrics Promotional Campaigns Road Shows Brand Promotion Marketing Campaigns Campaigns Marketing Communication Competitor Analysis Brand Marketing Brand Campaigns Btl Marketing Promotions
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Southern Travels
Southern Travels is synonymous with an undoubted assurance and absolute ease to travel. Established in 1970, Southern Travels offers world-class, hassle-free holidaying in India. With a varied experience of over five decades in the tourism industry, the company takes care of all your travel needs...
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