Associate Director Category Marketing
- Flipkart
- 8 - 12 years
- Bengaluru
- 10 months ago
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Job Description
About the team Mobilesis the largest category of Flipkart by GMV and one in every third smartphone in India is sold on Flipkart. Almost every brand partners with Flipkart, with many selling #FlipkartUnique portfolio. Mobiles is the highest penetrated non-native eCommerce category. Continues to be one of the major revenue contributors to Flipkart. About the role Digital & perf marketing - Launch marketing (have built buzz for a launch day) - (FMCG/ Consumer Electronics/ Auto) will be good - - Driving consideration building campaigns - PR& CRM -Introduce & implement the best practices for Performance & Digital marketing campaigns. -Manage the budget, Optimize the campaigns & deliver monthly User & Customer Growt targets. -Work with cross-functional teams like Revenue Planning, Design, Business Analytics et al to optimize the campaign and maximize performance h. Designing; building and executing campaigns on Facebook, Google, Twitter, and affiliate channels as per plani. Optimise install campaigns to improve cost per install, installation rates, post install performance.- j. Manage all the programmatic campaigns -from ideation to media planning and optimization.
Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels.
What youll need:
Strong Skill Set - Excel,Python,Omniture,SQL,Machine learning,Power BI,Tableau
Exp - 9 to 10 years of Marketing experience
Background in FMCG / Auto / Consumer Electronics / Consumer Technology.
Educational background MBA , Graduation - Engineering
Desire and ability to think like the customer
Predictive analysis to identify success of choices made to solve for customer on FK
Highly analytical & able to derive business insights
Excellent verbal and written communication with interpersonal skills
Strong understanding of technology and business
Must be willing to learn
Ability to connect with people across teams
Strong bias for Action - Flipkart works at a very rapid pace Why work with us? At Flipkart, we promise to maximize what you care about the most. Youll get an opportunity to leave a mark and create your own legacy, youll have freedom to experiment, learn and grow, youll get to work with the best in our inclusive teams and experience our culture of care to ensure that you can focus on doing your best work. Every Flipster is a Maximiser - Curious, Audacious, Entrepreneurial, Purpose-Driven, Excited By Big Challenges, A Team Player and Inclusive. If this is who you are, then Flipkart is the place where you can thrive.
performance, launch, campaigns
MBA
Job Classification
Industry: Internet (E-Commerce)Functional Area:
Role Category: Marketing
Role: Marketing
Employement Type: Full time
Education
Under Graduation: B.Tech/B.E. in Any SpecializationPost Graduation: MBA/PGDM in Any Specialization
Contact Details:
Company: FlipkartLocation(s): Bengaluru
Keyskills: Python analytical Power BI Machine learning Predictive analysis Category Marketing Tableau communication SQL
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