Senior Campaign Analyst
- Replicon
- 5 - 7 years
- Kolkata
- 10 months ago
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Job Description
- A Software Product Development company with a market leading enterprise solution
- Profitable, stable global customer base - some of whom have been with us for almost 20 years!
- An in-house creative and product marketing team that you will work with on demand generation channels across all of our solutions
- Recently been named as one of the Top 5 Vendors in Workforce Management by Constellation ShortList
- Continuously been recognized by the Stevie Awards for Sales and Customer Services since 2013
- A lot of creative work of analyzing trends and results, while simultaneously thinking creatively about improvements and strategies
- 5+years of experience in digital marketing roles focused on outbound B2B
- Expertise of analytics methodologies, competitive analysis, surveys, and market trends
- Proven ability to analyse data, spot trends and identify the opportunities for future prospects
- Excellent knowledge of MS Excel is required, and knowledge of additional marketing data and analytics platforms, and/or familiarity with concepts of data science would be an advantage
- High level of organization and communication skills, attention to detail, and hands-on approach
- Ability to consistently deliver high quality work in a dynamic, deadline-driven environment
- Ability to quickly learn new tools, and adapt to new processes
- Preference for working in a collaborative, cross-team, cross-cultural environment
- Bachelor s degree in marketing or a related field
- Should either be working or be flexible to work during the North American Shifts
- Monitor campaign execution and track response data in the system to enable accurate reporting and analysis
- Forecast, report and analyse program and tactic effectiveness
- Make data-driven recommendations and advocated for internal resources required to drive continued growth
- Create and disseminate key reports to internal and external stakeholders
- Perform ongoing analysis of top of funnel performance - clicks, webinar analysis, customer journey analysis etc
- Work closely with cross-functional teams to understand the needs and trends
- Analyse the lead pipeline, user needs and trends, conversion data, funnel analysis, tracking the lead progress and provide the insight on customer/ lead conversion
- Campaign Analysis on qualitative and quantitative basis, understanding of the industry needs and persona's involved, get the right messaging and the right use cases for particular issues
- Accountable for detailed reports on effectiveness of multi- channel campaigns, analysing the performance of campaigns and provide recommendations for improvements as needed
- Communicate opportunities to try innovative new methodologies and improve the analytical procedure
- Communicate effectively with key stakeholders from across the business
Job Classification
Industry: IT Services & ConsultingFunctional Area:
Role Category: Business Intelligence & Analytics
Role: Business Intelligence & Analytics
Employement Type: Full time
Education
Under Graduation: Any GraduatePost Graduation: Any Postgraduate
Doctorate: Any Doctorate
Contact Details:
Company: RepliconLocation(s): Kolkata
Keyskills: Outbound Workforce management Competitive analysis Analytical Software product development Digital marketing Operations Analytics Product marketing Campaign Analyst
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