Digital Marketing Specialist Job in Healthigo
- Kpr sugar apperals
- 3 to 7 Yrs
- Other Haryana
- 9 months ago
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Job Description
- Job description Job Title: Digital Marketing Manager Company: Healthigo Healthcare Pvt Ltd Location: Panchkula Shift: Day Shift (10 AM - 6 PM) Job Description: Healthigo Healthcare Pvt Ltd, a leading innovator in the healthcare and wellness industry, is seeking an experienced Digital Marketing Manager to lead and manage our digital marketing initiatives. The ideal candidate will have a proven track record in executing and optimising online advertising campaigns on platforms like Facebook and Google Ads, alongside a strong understanding of SEO and Google My Business (GMB) optimisation. This role is pivotal to ensuring that our brand continues to grow and reach a wider audience through effective digital strategies. Key Responsibilities: Campaign Management: Plan, execute, and optimize digital advertising campaigns on Facebook Ads and Google Ads, ensuring maximum ROI and alignment with business goals. Ad Performance Monitoring: Regularly analyse and monitor campaign performance, providing actionable insights and adjustments to improve results. SEO Optimisation: Develop and implement SEO strategies to improve organic search rankings and drive traffic to the website. GMB Optimisation: Manage and optimize the Google My Business (GMB) page to ensure up-to-date information and enhance local search visibility. Budget Management: Oversee digital marketing budgets, ensuring cost-effective ad spend while achieving desired outcomes. Content Strategy: Collaborate with the content team to ensure the creation of high-quality content that aligns with the digital marketing strategy and engages the target audience. Analytics & Reporting: Analyze campaign metrics and provide detailed reports on the effectiveness of campaigns, traffic, and other KPIs. Trend Monitoring: Stay updated with the latest trends, best practices, and technologies in digital marketing, and incorporate them into strategies. Team Collaboration: Work closely with the broader marketing team to ensure all digital initiatives are aligned with overall company goals and branding. Requirements: Experience: Proven experience in running and optimising Facebook Ads and Google Ads campaigns, with a focus on ROI maximisation. Technical Skills: Strong understanding of SEO techniques and tools, with a focus on improving website rankings and visibility. GMB Expertise: Experience in optimising and managing Google My Business (GMB) profiles for better local search performance. Analytical Ability: Strong analytical skills to track and interpret performance data, and adapt strategies accordingly. Communication: Excellent communication skills, with the ability to present campaign results and insights effectively. Autonomy: Ability to work independently and take ownership of digital marketing initiatives. Experience in Healthcare: Previous experience in digital marketing within the healthcare or wellness industry is a plus. Leadership: Proven ability to lead and mentor a team, if necessary.,
Employement Category:
Employement Type: Full timeIndustry: Medical / HealthcareRole Category: Not SpecifiedFunctional Area: Not SpecifiedRole/Responsibilies: Digital Marketing Specialist Job in HealthigoContact Details:
Company: Healthigo HealthcareLocation(s): Other Haryana+ View Contact
Keyskills: SEO Campaign Management Budget Management Content Strategy Team Collaboration Facebook Ads Analytics Reporting
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