Marketing plan - Understands customer touchpoints (voice of customer, pain points, feedback) - Analyze sales data and channel information and then create plans to improve product line sales using effective marketing and sale techniques
Drafts, maintains and works within a budget required to execute the strategy - Suggests the optimum/available medium of sales to increase maximum penetration of the product Competitor Analysis
Awareness of the competitors of the product - Factual differences (features, prices, application, USP, marketing, sales medium) Brand Imaging
Understands the requirement of the organization and resonates the vision into the brand image and marketing of the product.
Creates effective collaterals that are in line with the organizations vision of the product
Work on the positioning strategy and brand building through various related activities
Keyskills: product marketing go-to-market strategy business alliances