About LPU Distance Education: LPU Distance Education is one of India's leading institutions providing flexible and high-quality education to thousands of students. We are expanding our digital marketing team and are on the lookout for a passionate and experienced Digital Marketing Specialist who can drive our online presence to new heights. Key Responsibilities: Develop and execute comprehensive digital marketing strategies. Oversee SEO, PPC, content marketing, social media, and email campaigns. Analyze website traffic and campaign performance using Google Analytics & other tools. Conduct keyword research and implement on-page & off-page SEO. Monitor campaign performance using Google Analytics, Google Ads, and other tools. Drive lead generation and conversion rate optimization (CRO). Collaborate with design, content, and sales teams for campaign success. Stay updated with the latest trends and best practices in digital marketing. Key Requirements: Master's degree in Marketing, Business, or related field. 5-7 years of proven experience in digital marketing, with a focus on SEO and paid marketing. Strong knowledge of Google Ads, Facebook Ads, SEO tools (Ahrefs, SEMrush, Moz), and analytics platforms. Excellent verbal and written communication skills. Strong analytical and problem-solving skills.,
Employement Category:
Employement Type: Full timeIndustry: Education / TrainingRole Category: Not SpecifiedFunctional Area: Not SpecifiedRole/Responsibilies: Digital Marketing Specialist Job in LPU Online