Director of Marketing & Admissions Job in
- Kpr sugar apperals
- 5 to 9 Yrs
- Other Maharashtra
- 12 months ago
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Job Description
- Admissions & Enrolment Management Develop and implement strategies to boost enrolments, exceed NSS targets, and build the school's reputation. Use data analytics and reporting tools to monitor and enhance the entire lead generation to admission funnel, ensuring improved lead-to-walk-in conversion rates. Automate communication workflows, such as email campaigns and SMS reminders, to enhance parent engagement and drive admissions. Regularly assess and update admissions materials, processes, and documentation to ensure they are aligned with market needs and best practices. Digital Marketing & Social Media Management Create and execute digital marketing campaigns across Google, Facebook, Instagram, and other relevant platforms to generate leads. Manage the schools presence on social media channels by posting engaging content, handling parent inquiries, and driving interaction with the community. Track the performance of digital marketing efforts using analytics tools like Google Analytics, and optimize campaigns for maximum ROI. Coordinate with the corporate marketing team to ensure consistency in branding and messaging across all platforms. Lead Management & ERP System Optimization Manage the schools ERP system to track leads from initial inquiry to final enrolment and automate key processes. Oversee the full student lifecycle in the ERP system, ensuring data accuracy, timely follow-ups, and efficient document handling. Leverage automation tools within the ERP to manage fee collections, generate follow-up communications, and send timely notifications. Ensure seamless integration between CRM, admissions, and other school operations to provide a holistic view of the schools performance. Parent & Community Relationship Management Use data-driven insights to understand parent concerns, track communication effectiveness, and optimize engagement strategies. Lead the team in resolving parent grievances and providing timely, empathetic solutions to ensure high levels of parent satisfaction. Regularly communicate with parents regarding school events, academic updates, fee structures, and other important matters via emails, social media, and newsletters. Organize community-building events such as orientation sessions, school tours, and parent-teacher meetings to foster a positive school culture. Business Development & Revenue Generation Collaborate with the Corporate Sales and Marketing teams to drive growth through preschool and corporate tie-ups. Develop additional revenue streams through value-added services like extracurricular programs, after-school activities, and educational events. Front Office & Team Management Manage front office staff and Relationship Executives, ensuring that all are well-trained in providing excellent customer service and responding promptly to inquiries. Ensure the team uses data from the ERP and CRM systems effectively to track leads, respond to parent inquiries, and monitor student enrolments. Data Analytics & Reporting Use data analytics tools to track key metrics such as admissions performance, fee collections, lead-to-enrolment conversion rates, and parent satisfaction scores. Provide detailed reports to the School Principal and Corporate Sales & Marketing Head on a regular basis, outlining the schools performance and identifying areas for improvement. Analyze market trends, competitor performance, and parent feedback to optimize admissions strategies and marketing campaigns. Brand Building & Marketing Execution Lead the schools branding efforts in alignment with VIBGYORs overall marketing strategy, ensuring consistency across all communication touchpoints. Plan and execute innovative marketing campaigns that highlight the schools unique value proposition, from digital media to community events. Communication & Documentation Streamline communication between the front office, parents, and the corporate office, ensuring clarity and transparency across all interactions. Ensure all school documentation (including admissions forms, parent communication, and digital content) is up to date, accurate, and easily accessible. Develop standard operating procedures (SOPs) for admissions, customer service, and marketing operations to ensure uniformity and efficiency Key Performance Indicators (KPIs) Achievement of NSS (Net Student Sales) and enrolment targets. Lead-to-walk-in and walk-in-to-admission conversion rates. Increase in parent satisfaction scores and resolution of grievances. Successful digital marketing campaigns with measurable results in lead generation. Efficiency in managing the ERP system and automating processes for improved operations. Timely fee collection and revenue growth from value-added services. Team performance and development. Strong brand presence across digital, social media, and physical environments.,
Employement Category:
Employement Type: Full timeIndustry: Education / TrainingRole Category: Not SpecifiedFunctional Area: Not SpecifiedRole/Responsibilies: Director of Marketing & Admissions Job inContact Details:
Company: Reputed Group SchoolsLocation(s): Other Maharashtra+ View Contact
Keyskills: Data Analytics Digital Marketing Social Media Management Relationship Management Business Development Team Management Brand Building Communication Documentation
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