Lead - Data & Business Analyst
- Omniwish
- 2 to 7 Yrs
- Bengaluru
- 10 months ago
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Job Description
- Accountable & Responsible for delivering analytics initiatives and projects for region and country focused on integration with private bank.
- Provide data-driven insights and recommendations to improve sales and customer experience. Work closely with Sales and Marketing teams to understand objectives and help them deliver using data-driven decisions
- Bring story telling skills and ability to influence key stakeholders towards desired outcomes
- Work closely with the Sales & Marketing, Products, Customer Experience, and Decision Management teams to understand Business problems and come up with an analytical solution for the same
- Bring data-based ideas for sales, marketing and customer experience and work with business teams to pitch and execute them
- Mentor juniors in the team and train them on tools/techniques required for day to day deliverables
The ideal candidate would have:
- 6+ years of experience in marketing analytics roles, exposure to financial services domain is an added advantage
- Deep expertise & experience in Marketing domain for 3+ years
- Experience in Big Data environment handling data extraction / manipulation from huge / complex databases using SAS / SQL / Python for 2+ years
- Ability to structure the problem, hypothesis-driven approach, problem solving skills and strong Analytical ability are important
- Ability to clearly and concisely articulate the problem, approach and recommendations to both technical and business audience
- Ability to think strategically, and then follow through with detail-orientation and execution and success in managing competing priorities
- Possess good understanding of digital analytics implementation, tag management systems and/or data integrations
- Experience with multi-channel and cross-channel attribution
- Expertise in creating and driving quantifiable metrics/KPIs and leverage consumer data to find quality customers to acquire, engage, retain and reactivate through different marketing channels
- Strong negotiation and influencing skills
- Strong executive presence, communication and presentation skills
- Good data visualization and story-telling
- Good team player
Education:
- Bachelor degree or above in any of the following disciplines: Computer Science, Mathematics, Statistics, Operational Research, Business Administration, Economics etc. from Premier Institute or a track record of performance that demonstrates this ability
- MBA or PGDM would have an added advantage
Employement Category:
Employement Type: Full timeIndustry: Banking / Financial Services
Role Category: Statistics / Analytics
Functional Area: Not Applicable
Role/Responsibilies: Lead - Data & Business Analyst
Contact Details:
Company: Citibank IndiaLocation(s): Bengaluru
Keyskills: customer relations documentation requirements functional business requirements big data problem solving data extraction computer science digital analytics sales marketing
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