Product Marketing Specialist @ Omniwish

Job Description

Product Marketing Specialist 

Experience : 3-6yrs of experience 

CTC : 10 LPA 

Location: Bangalore( WFO)  

Mandatory Skills:( Product Marketing) 
 
B2B Marketer,Content Writing ,SAAS, Data analytics,Digital transformation, and Automation domain. 

Along with these key skills Digital marketing knowledge would be an added a 

Educational Qualification: PG in Marketing. 

Responsibilities Include: 

1. Responsible for creation and execution of a complete metric driven GTM,  product positioning, Lead go-to-market initiatives, partnering with product, biz ops, sales, marketing, marketing strategies and PR. 

1. Manage critical tasks across all B2B channels including social, events, content marketing, and related digital channels, while ensuring deliverables are on time and on budget. 

1. Distill products value proposition into compelling sales enablement materials and collaterals, website content, videos, blogs etc. 

1. Partner closely with product management and business leaders to prioritize the product roadmap. 

1. Develop opportunity assessments and business cases to drive product growth and penetration. 

1. Develop go-to-market strategy for partnerships. 

1. Stay on top of our competition's products and changes. 

1. Ability to work cross functionally and to thrive in ambiguity. 

Required Skills & Experience: 

1. Proven work experience as a B2B Marketer. 

1. Strong understanding of SAAS, Data analytics, Digital transformation and Automation domain. 

1. Experience developing full-funnel B2B marketing strategies and tactics. 

1. Excellent verbal and written communications skills. 

1. Up to date on the latest trends and technologies in B2B marketing, including sales intelligence, engagement software, and workflow tools. 

1. Analytical skills and a demonstrated ability to manage budgets. 

1. A self-starter with tenacity for execution and delivery. 

1. Bachelors degree in marketing, communications, or related field. 

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Keyskills:   product management product marketing sales engineering