1. Strategic Planning a. Develop and implement a comprehensive product marketing strategy aligned with business goals. b. Define market positioning, messaging, and value propositions for IT products. 2. Go-to-Market (GTM) Leadership a. Lead the development and execution of GTM plans for new product launches. b. Work closely with product management, sales, and customer success teams to ensure seamless product rollouts. 3. Market Research and Analysis a. Conduct market research to identify customer needs, market trends, and competitive insights. b. Use data to refine marketing strategies and identify new growth opportunities. 4. Campaign Management a. Plan, execute, and optimize marketing campaigns across multiple channels, including digital, events, and content. b. Measure and analyze the performance of marketing initiatives to ensure ROI. 5. Team Leadership a. Manage and mentor the product marketing team to achieve performance goals. b. Collaborate with cross-functional teams to drive marketing alignment with company objectives. 6. Stakeholder Communication a. Communicate product value propositions internally and externally. b. Support the sales team with effective sales enablement materials, including presentations, brochures, and case studies. 7. Brand Building a. Ensure consistent branding and messaging across all customer touchpoints. b. Strengthen the companys position as a thought leader in the IT industry. Job Type: Full-time Schedule: Day shift Work Location: In person,
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Employement Type: Full timeIndustry: IT Services & ConsultingRole Category: Not SpecifiedFunctional Area: Not SpecifiedRole/Responsibilies: Marketing Head Job in TechPoppy Private