Senior Marketing Manager ( Saas Product ) Job
- Kpr sugar apperals
- 2 to 6 Yrs
- Other Punjab
- 10 months ago
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Job Description
- About Us: Relinns Technologies, Founded by Rohit Garg (IIMU Alumnus), has been built upon the meeting the high expectations of Reliability, Innovation and Speed. Relinns has been progressing with set of strong core values which has been guiding the organisation so far.At Relinns, we not only live and breathe tech solutions but also welcome innovation with open arms. With over eight years of experience, our phenomenal growth is a testament to the wealth of knowledge we've accumulated. We've been privileged to collaborate with esteemed clients such as Apollo Tyres, Shahi Exports, Manchester City Football Club, and more. About the Role:Relinns Technologies is seeking a seasoned and results-driven Marketing Strategist with a strong background in SaaS product marketing. In this role, you will lead the design and execution of marketing strategies to drive brand awareness, customer acquisition, and revenue growth for our SaaS offerings. Your expertise will be key in positioning our products as industry leaders and delivering impactful results. Key Responsibilities: Strategic Planning: Develop and implement comprehensive, forward-thinking marketing strategies specifically designed for SaaS products. Align marketing plans with business objectives to drive awareness, customer acquisition, and product adoption. Identify and prioritize target audience segments, creating tailored strategies to effectively engage and convert users. SaaS Product Marketing: Utilize extensive knowledge of SaaS marketing to position products competitively in the market. Craft compelling value propositions and messaging frameworks that resonate with target customers. Ensure marketing efforts support the SaaS product lifecycle, from pre-launch awareness to post-launch retention strategies. Market Research: Conduct in-depth market research to uncover industry trends, customer pain points, and opportunities for differentiation. Stay informed on competitors strategies, pricing models, and positioning to refine marketing efforts. Leverage insights to adjust and innovate campaigns, ensuring relevance in a dynamic market landscape. Demand Generation: Plan, execute, and manage demand generation initiatives across channels, including digital, email, social media, and paid advertising. Focus on nurturing leads through the funnel, utilizing data-driven techniques to improve conversion rates. Design targeted campaigns to increase customer retention and reduce churn. Campaign Design: Conceptualize, design, and execute multi-channel marketing campaigns that align with company goals and product objectives. Collaborate with creative and content teams to produce engaging assets, such as videos, infographics, and case studies. Manage end-to-end execution, from ideation and asset creation to performance tracking and optimization. Performance Metrics: Analyze campaign performance using analytics tools like Google Analytics, HubSpot, or other SaaS-focused platforms. Track and report on KPIs such as Customer Acquisition Cost (CAC), Lifetime Value (LTV), and Return on Investment (ROI). Use data-driven insights to optimize ongoing campaigns and guide future marketing strategies. Collaboration: Work closely with cross-functional teams, including product management, sales, and customer success, to ensure cohesive marketing efforts. Coordinate marketing initiatives with product launches to maximize visibility and customer impact. Gather feedback from sales and customer success teams to improve campaign effectiveness and messaging. Budget Management: Develop and manage the marketing budget, ensuring efficient allocation to maximize ROI. Monitor campaign costs and make data-driven adjustments to ensure cost-effectiveness. Justify expenditures and demonstrate value through regular financial reporting. Industry Trends: Keep a pulse on emerging SaaS marketing tools, platforms, and trends to maintain a competitive edge. Experiment with innovative marketing techniques to stay ahead in a rapidly evolving SaaS landscape. Share knowledge of industry advancements with the team to foster a culture of learning and adaptation. Skills and Competencies: Proven expertise in SaaS product marketing, including positioning, go-to-market strategies, and lifecycle marketing. Strong analytical skills to interpret data and drive decision-making. Excellent project management and organizational skills to handle multiple SaaS campaigns. Exceptional communication and interpersonal skills for cross-functional collaboration. Creativity and problem-solving abilities to develop innovative SaaS-focused marketing strategies. Proficiency in marketing automation tools, analytics platforms, and CRM systems relevant. Qualifications and Experience: Bachelors degree in Marketing, Business Administration, or a related field (Masters degree preferred). 2-3 years of experience in SaaS product marketing is required, with a total of 2-6 years in marketing strategy or a similar role. Demonstrated success in designing and executing SaaS marketing campaigns. Experience in fast-paced, tech-driven environments is highly desirable. Certifications in SaaS marketing, digital marketing, or project management are a plus. Job Type: Full-time Benefits: Leave encashment Life insurance Provident Fund Schedule: Day shift Fixed shift Experience: total work: 4 years (Required) Work Location: In person,
Employement Category:
Employement Type: Full timeIndustry: IT Services & ConsultingRole Category: Product MarketingFunctional Area: Not SpecifiedRole/Responsibilies: Senior Marketing Manager ( Saas Product ) JobContact Details:
Company: Relinns TechnologiesLocation(s): Other Punjab+ View Contact
Keyskills: Strategic Planning Market Research Demand Generation Campaign Design Performance Metrics Collaboration Budget Management Analytical Skills Project Management Communication Skills Interpersonal Skills Creativity Problemsolving
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