Role & responsibilities Develop and execute comprehensive media strategies to drive brand awareness and lead generation via. top digital and mainstream media channels. Conduct market research and stay updated with the industry trends to identify target audience demographics, media consumption habits, and emerging media platforms. Oversee media planning and buying activities, ensuring optimal utilization of budgets and resources to achieve marketing objectives. Collaborate with all internal stakeholders, including marketing, advertising, and creative teams, to align media strategies with overall marketing campaigns and brand messaging. Evaluate and negotiate media partnerships, contracts, and rates to maximize cost efficiency and reach target audience segments effectively. Develop and maintain relationships with media vendors, agencies, and industry professionals to stay abreast of the latest media opportunities and negotiate advantageous partnerships. On Facebook Ads, Monitor and analyse media campaign performance metrics, such as impressions, reach, click-through rates, and conversions, CPR and provide insights and recommendations for optimization. Stay up-to-date with digital media trends, innovations, and best practices, and proactively explore opportunities for incorporating new and emerging media channels into the overall media mix. Responsible for managing media budgets, track expenditures, and provide regular reports on media campaign performance and ROI to senior management. Requirement : Bachelors /Masters Degree (Marketing, Advertising, Mass Communication or related fields) Excellent Communication/presentation/client management skills Microsoft Excel Reporting Skills Experience : Minimum 3 years of digital marketing experience. Experience with campaign creation and management on all ad serving technologies, including Google Ads, Facebook Ads and other media Channels. External Skills And Expertise Requirement : Bachelors /Masters Degree (Marketing, Advertising, Mass Communication or related fields) Excellent Communication/presentation/client management skills Microsoft Excel Reporting Skills,
Employement Category:
Employement Type: Full timeIndustry: OthersRole Category: Not SpecifiedFunctional Area: Not SpecifiedRole/Responsibilies: Deputy Manager - Marketing - Google Ads Job in
Contact Details:
Company: UNext LearningLocation(s): Other Karnataka