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Digital Marketing Specialist Job In Candrin @ Kpr sugar apperals

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 Digital Marketing Specialist Job In Candrin

Job Description

    Job Title: Digital Marketing Specialist (Website Developer with Performance & WhatsApp/Email Marketing)

    Location: Bangalore On-Site
    Employment Type: Full-Time
    Experience Level: 0 to 3+ years in web development, digital marketing & performance marketing

    Job Summary

    We are looking for a Website Developer & Digital Marketing Specialist with expertise in performance marketing, WhatsApp & email marketing, and eCommerce to develop and manage our corporate and online sales platforms. The candidate will be responsible for SEO, paid advertising (PPC), social media campaigns, email & WhatsApp marketing, and automation to drive lead generation, sales, and business growth.

    Key Responsibilities

    1. Website Development & eCommerce
    • Design and develop a scalable corporate website for IoT, IIoT, and surveillance solutions.
    • Build and manage an eCommerce store (WooCommerce/Shopify) with secure payment integrations.
    • Optimize website for speed, mobile responsiveness, and security.
    • Integrate CRM, chatbots, WhatsApp, email automation, and analytics.
    1. SEO & Organic Growth
    • Conduct on-page and off-page SEO for improved search rankings.
    • Implement technical SEO (Core Web Vitals, Schema Markup, Site Speed Optimization).
    • Perform keyword research & competitor analysis for content strategy.
    • Optimize website landing pages and product descriptions for conversions.
    1. Performance Marketing (Paid Ads)
    • Plan and execute ROI-driven ad campaigns across:
      • Google Ads (Search, Display, Shopping)
      • Facebook & Instagram Ads
      • LinkedIn Ads (for B2B targeting)
      • YouTube Ads & Retargeting Campaigns
    • Optimize ad budgets, creatives, and audience segmentation for conversions.
    • Track CAC (Customer Acquisition Cost), ROAS (Return on Ad Spend), and LTV (Lifetime Value).
    1. Social Media & Content Marketing
    • Manage content strategy & ad creatives for LinkedIn, Instagram, Twitter, and YouTube.
    • Create video content, infographics, and promotional materials.
    • Run social media engagement & influencer collaborations.
    • Monitor brand reputation and customer interactions.
    1. Email & WhatsApp Marketing
    • Plan & execute bulk WhatsApp & email campaigns for lead nurturing.
    • Create personalized email sequences, newsletters, and automated drip campaigns.
    • Use CRM tools (HubSpot, Mailchimp, Active Campaign, or WhatsApp Business API) to track engagement.
    • Implement A/B testing for email subject lines, CTAs, and content performance.
    • Segment customer data for targeted promotions.
    1. Analytics & Optimization
    • Use Google Analytics 4 (GA4), Search Console, and Data Studio for reporting.
    • Implement Google Tag Manager, conversion tracking, and event-based analytics.
    • Analyze funnels, heatmaps, and customer behavior for CRO (Conversion Rate Optimization).
    • Generate weekly/monthly performance reports and insights.

    Required Skills & Qualifications

    • Website Development: WordPress, WooCommerce, Shopify, HTML, CSS, JavaScript, PHP.
    • Performance Marketing: Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads.
    • SEO & SEM: Keyword research, link-building, technical SEO, Schema Markup.
    • Email & WhatsApp Marketing: HubSpot, Mailchimp, ActiveCampaign, WhatsApp Business API.
    • eCommerce Management: Payment gateways, checkout optimization, product listings.
    • Marketing Automation: CRM integration, chatbot automation, and lead nurturing.
    • Graphic & Video Tools: Canva, Adobe Photoshop, Premiere Pro (preferred).

    Preferred Experience

    • Experience in B2B, IoT, IIoT, or networking hardware industry.
    • Proven success in lead generation, PPC campaigns, and revenue scaling.
    • Hands-on experience with email & WhatsApp marketing automation.

    Salary & Benefits

    • Salary: Competitive, based on experience.
    • Performance Bonuses: Based on lead conversion & ad performance.
    • Caring and supportive work environment.
    • Engagement in industry-wide events and best-in-class technology
    • Growth Opportunities: Leadership role in digital transformation projects.

    Reach Out:

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Employement Category:

Employement Type: Full time
Industry: IT - Hardware / Networking
Role Category: Internet Marketing
Functional Area: Not Specified
Role/Responsibilies: Digital Marketing Specialist Job In Candrin

Contact Details:

Company: Candrin Sampad
Location(s): Bengaluru

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Keyskills:   digital marketing traffic generation organic search web designing search engine marketing woocommerce content writing social media marketing ecommerce development

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