About The Company Select Brands is working on the umbrella of the brands model, we are building consumer brands in different categories with a digital-first approach. We are targeting niche markets of Home & decor Personal care Grocery gourmet DIY and STEM toys With our deep and tech-driven research, less crowded and mid-sized markets are focused space for new brand planning. Responsibilities Analyzing category data, direct and indirect competitors to identify gaps and opportunities for new launches. Gathering insights on new product categories, ingredients, formats, and other requisites through primary and secondary research & using them to create product briefs Competition mapping on product portfolio and benchmarking where relevant Evaluating product samples, and managing sample testing & feedback Finalizing product claims & features for the final launch Evaluating packaging options, relaying briefs to the packaging team, & finalizing packaging for new product launches Managing network timelines of all new developments, & coordinating with relevant teams to launch products on targeted timelines Leading and managing sourcing and design teams for better product design and product costing. Analyzing market research data for better product insights and planning GTM. Desired Skillset 5+ years of experience in NPD, ideally in a D2C brand Comfortable in an unstructured start-up environment, implementing processes where needed. Experience in product sourcing, design, and development. Good at team collaboration & communication Inclination to understanding brand philosophy & coming up with product ideas to fill category gaps Job Location: Indore (Madhya Pradesh), Work from Office,
Employement Category:
Employement Type: Full timeIndustry: Internet / E-CommerceRole Category: Not SpecifiedFunctional Area: Not SpecifiedRole/Responsibilies: Head New Product Development Job in Select