Chief Sales and Marketing Officer (CSMO) Job
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- 10 to 14 Yrs
- Other Kerala
- 10 months ago
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Job Description
- Job Title: Chief Sales and Marketing Officer (CSMO) Location: Kozhikode, Kerala. Reports To: CEO Employment Type: Full-time Company Overview: At AIMER Business School, we are on a mission to transform the education landscape. As a leading institution, we leverage innovation, technology, and forward-thinking to deliver world-class education to students globally. Our goal is to provide learners with personalized, accessible, and high-impact learning experiences. We are now looking for a dynamic Chief Sales and Marketing Officer (CSMO) to join our executive team and drive our sales and marketing strategies to the next level. Role Overview: The Chief Sales and Marketing Officer (CSMO) will be responsible for overseeing and driving the sales and marketing strategies of AIMER Business School. You will play a critical role in shaping the overall growth trajectory, building brand awareness, enhancing customer engagement, and increasing sales across all of our educational offerings. The ideal candidate will have a proven track record in leading both sales and marketing teams, developing successful strategies, and achieving significant revenue growth in an EdTech or educational environment. Key Responsibilities: Sales Strategy & Leadership: Develop and execute a comprehensive sales strategy to drive growth, improve customer acquisition, and meet revenue targets for all educational programs. Lead, manage, and mentor the sales team, fostering a high-performance culture with clear objectives, key results, and performance metrics. Build and manage key relationships with high-value clients, institutional partners, and other key stakeholders. Marketing Strategy & Execution: Develop and implement a forward-thinking marketing strategy to build brand recognition, enhance market positioning, and generate demand for AIMERs educational products. Oversee digital marketing, content creation, social media campaigns, events, and PR efforts to increase brand awareness and attract potential students. Analyze market trends, customer behavior, and competitor activities to inform marketing and sales approaches. Revenue Growth & Business Development: Collaborate with cross-functional teams to identify new business opportunities, drive strategic partnerships, and identify innovative ways to grow revenue streams. Oversee the sales pipeline, ensuring conversion, retention, and a seamless customer journey. Drive continuous improvements in sales and marketing processes to ensure optimal efficiency and results. Brand Management: Own the AIMER Business School brand and ensure consistent, high-quality messaging across all channels. Enhance brand loyalty and customer retention through personalized experiences and customer success initiatives. Data-Driven Decision Making: Utilize analytics tools to measure the effectiveness of sales and marketing efforts, optimizing strategies and ensuring alignment with key business goals. Provide regular reporting to the executive team on sales performance, marketing ROI, and overall impact. Team Management & Development: Lead, inspire, and develop a talented sales and marketing team, providing mentorship and supporting professional growth. Foster a culture of collaboration and accountability, ensuring teams are aligned with organizational goals and objectives. Key Qualifications & Skills: Education: Bachelor's degree in Business Administration, Marketing, or related field (MBA preferred). Experience: 10+ years of experience in senior sales and marketing leadership roles, preferably within the EdTech, education, or technology sectors. Skills: Proven success in developing and executing integrated sales and marketing strategies. Strong leadership abilities with experience managing cross-functional teams. Expertise in digital marketing, SEO/SEM, email marketing, social media, and content strategy. Strong understanding of sales processes, CRM software, and data analytics. Exceptional communication, negotiation, and interpersonal skills. Strategic thinker with a focus on driving measurable outcomes. Preferred Skills: Experience in the EdTech space or other high-growth education-related industries. Deep understanding of customer segmentation, lead generation, and customer retention techniques. Experience with scaling sales and marketing efforts internationally. Why Join Us At AIMER Business School, you will have the opportunity to: Drive Impact: Play a key role in shaping the future of education, creating opportunities for learners worldwide. Innovative Work Environment: Work with cutting-edge technology and be part of an innovative, growth-oriented team. Leadership Role: As a key member of the executive team, you will have the autonomy to define and lead the direction of sales and marketing strategies. Collaborative Culture: Join a dynamic, collaborative, and inclusive culture where everyones voice matters and creativity is encouraged. Benefits & Perks: Competitive Salary & Performance Bonuses: We offer a highly competitive salary with performance-based bonuses tied to the companys and individual targets. Work-Life Balance: A flexible 5-day workweek system designed to support your personal life while achieving professional success. Health & Wellness: Comprehensive health insurance, and vision plans to take care of you and your family. Generous Paid Time Off (PTO): Vacation, sick leave, casual leave, annual leave and holidays to ensure you have time to recharge. Appraisals & Salary Increments: Regular performance appraisals with opportunities for salary increments based on performance, ensuring recognition and growth. Training & Development: Access to internal and external leadership development programs, marketing, and sales training to help you grow in your role. Dynamic, Inclusive Culture: Work in a supportive environment with a collaborative and diverse team committed to making a difference in education. Wellness Programs: Access to mental health resources, fitness memberships, and wellness programs to support your well-being.,
Employement Category:
Employement Type: Full timeIndustry: Education / TrainingRole Category: Not SpecifiedFunctional Area: Not SpecifiedRole/Responsibilies: Chief Sales and Marketing Officer (CSMO) JobContact Details:
Company: AIMER Business SchoolLocation(s): Other Kerala+ View Contact
Keyskills: Digital Marketing Email Marketing Social Media Content Strategy Data Analytics Communication Skills Negotiation Skills Interpersonal Skills Strategic Thinking
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