Civica is a Diversity Leader, ranked as one of the top European companies for workplace diversity and equality - Financial Times 2021.
Civica is committed to building and maintaining an inclusive and supportive culture where diversity thrives, and all of our people excel. We believe that diversity stimulates innovation, enables us to deliver better outcomes for people and communities, supports the growth of our people, and delivers great results for our customers. Civica recruit, promote and reward our people based on their contribution, regardless of gender, race, disability, religion/belief, nationality, ethnicity, sexual orientation, age or marital status.
Role Purpose
We are looking for a Marketing Executive to join our Global Marketing Team to support us in delivering our marketing strategies for Civica, our business units and our products.
Working with the UK and APAC marketing teams as well as our established team in Vadodara, this role will have particular focus on maximising lead generation through online channels and evolving our web presence, the ideal candidate will have experience of developing and executing digital strategies, with demonstrable experience in acquiring and nurturing B2B leads, and growing lead pipeline.
The environment is exciting and fast paced and the role will offer variety and ownership to the successful candidate.
Successful applicants will have excellent written and spoken English, and have solid experience in copywriting for various B2B marketing channels and audiences.
Principal Accountabilities
Reporting Relationships
Lisa Parry (Head of Marketing UK) Daryn Vanstone (Head of Marketing APAC)
Essential Competencies
Mandatory Skills
Copying writing capabilities
Executing on marketing briefs
Highly proficient in MS Office
Designing and building campaigns
Reporting on campaigns and activities
Lead nurturing and scoring
Reporting and Recommendations for Improvement
Lead nurturing and scoring
Marketing Automation
Updating and maintaining collateral Instigating and setting up partnership agreements
Logging POs and budget management
Working with external suppliers
Social media platform experience (Octopost, Hubspot etc)
Instigating and setting up partnership agreements
Organising physical events (pre and post events)
Twitter marketing
Lead Forensics
Templafy
Keyskills: Mass Communication Marketing Campaigns Marketing Communication Brochure writing Marketing Strategies Brand Marketing Marcom Public Relations copy writing Journalism Brand Communication Marketing Planning
Civica Resource Private Limited Civica (www.civica.com) provide a wide range of business-critical software, digital solutions and technology-based outsourcing services which makes Civica a leading partner for customers across national, regional and local government, health & care, education and...