Market Intelligence & Consumer Insights
- ProAssert Consultancy
- 8 to 13 Yrs
- Hyderabad
- 12 months ago
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Job Description
Dear Candidate,
We are hiring for FMCG/Dairy for Team Lead Market Intelligence and Consumer Insights.
- 10 to 12 years of post-qualification experience in Consumer Insights, marketing and research, including some years of leadership experience.
Experience with a variety of research methods and a proven track record for uncovering actionable insights. The role-holder will have an impact on the business executing innovative, influential user research that shapes the customer experience for company brands.
- Excellence in consumer insights, analytics, segmentation, and market research in the backdrop of understanding business and company objectives.
- Best practice consumer insights activities and supporting business decisions are based on consumer objectives
- Anticipating and identifying consumer insight information needs, both collaboratively with internal business partners and proactively based on knowledge of markets and products.
- Work with the leadership, product and marketing teams for the market/consumer research projects and develop the insights strategy and plans.
- Design and conducting of all primary consumer research/insights for specific business Brands.
- Provide market and customer insights to support the marketing team with recommendations based on primary and secondary market research studies.
- Go-to-market and other projects with a focus on the scope of the market, segmentation and consumer segmentation portraits. This support includes the statistical analyses of already available as well as newly generated data.
- Delivering clear key findings and recommendations.
- Development of new product planning by partnering with relevant teams on future plans and projects based on consumer data and insights.
- Leading, managing and guiding the insights team.
Employement Category:
Employement Type: Full timeIndustry: FMCG / F&B
Role Category: Market Research (MR)
Functional Area: Not Applicable
Role/Responsibilies: Market Intelligence & Consumer Insights
Contact Details:
Company: Proassert ConsultancyLocation(s): Hyderabad
Keyskills: qualitative research market intelligence quantitative research consumer insights market research fmcg
ProAssert Consultancy
Foursis Technical Solution is an up growing recruiting & human resource outsourcing organization, providing the niche service with the committed approach. The inception happed in the year 2011 at Rajkot; successfully placing candidates for construction sector. Our agile steps and growing success s...
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