Job Overview We are looking for a dynamic and creative Brand Strategist to develop, execute, and manage brand positioning, messaging, and marketing initiatives for our clients. The ideal candidate will have a deep understanding of consumer behavior, market trends, and digital landscapes, ensuring our clients" brands resonate with their target audiences while maintaining consistency across all touchpoints. Key Responsibilities Develop and implement brand strategies to enhance brand equity and market positioning for clients. Conduct market research, competitor analysis, and consumer insights to identify opportunities for brand growth. Collaborate with cross-functional teams, including content, social media, SEO, PPC, and design, to ensure brand consistency across all digital platforms. Craft compelling brand narratives, messaging frameworks, and positioning statements tailored to digital audiences. Oversee brand campaigns across digital and social media platforms, ensuring alignment with client objectives. Monitor and analyze brand performance using digital analytics tools, providing recommendations for optimization. Develop guidelines for brand voice, visual identity, and tone across all digital communication channels. Stay updated with industry trends, emerging technologies, and cultural shifts to keep client brands relevant. Work closely with clients to understand their goals and translate them into effective brand strategies. Drive brand storytelling through content marketing, influencer collaborations, and social media marketing. Qualifications & Skills Bachelor's or Master's degree in Marketing, Business, Communications, or a related field. 1-4 years of experience in brand strategy, marketing, or a related role, preferably in a digital marketing agency. Strong understanding of digital branding principles, consumer psychology, and online marketing trends. Excellent communication, storytelling, and presentation skills. Proficiency in data analysis, market research, and brand performance metrics. Experience working with creative teams, digital marketers, and cross-functional stakeholders. Ability to think strategically while executing tactically. Proficiency in tools like Google Analytics, social media insights, and brand monitoring platforms. A creative mindset with a keen eye for detail. (ref:updazz.com),
Employement Category:
Employement Type: Full timeIndustry: OthersRole Category: Not SpecifiedFunctional Area: Not SpecifiedRole/Responsibilies: Mad Men Marketing - Executive - Brand