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Digital Marketing Manager (DIG00470) @ Acko

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 Digital Marketing Manager (DIG00470)

Job Description

What we are looking for:
  1. Lead analysis to evaluate campaign performance, suggest optimization, and complete campaign reports, bringing cross channel performance insights and actionables
  2. Input into the digital strategy requirements with a strong understanding of the business objectives and KPIs
  3. Analyze data, trends, performance and leverage your understanding of Google, FB, & Programmatic advertising solutions to create holistic marketing strategies
  4. Develop and manage a team of permanence specialists
  5. Develop and maintain strategic and testing roadmaps in CPC/CPM campaigns
  6. Lead strategy design to implementation on always on performance campaigns
  7. Develop campaign measurement frameworks that are aligned with marketing KPIs and ensure proper mechanisms are in place to track performance
  8. Coordinate with the creative and content team and help them to drive the overall creative and content strategy with supporting data and analysis.
  9. Create campaign yearly calendar, plan budgets & guide team to achieve the targets

Job Requirement Requirement
  • Should have a background of Btech / MBA
  • 4+ years of hands-on experience in managing the SEM and Display accounts
  • Should have agency experience & must have worked with lean team handling multiple verticles / projects
  • High sense of Ownership & decision making
  • Capable of execution & also strategizing google campaigns

Employement Category:

Employement Type: Full time
Industry: Industrial Design
Role Category: General / Other Software
Functional Area: Not Applicable
Role/Responsibilies: Digital Marketing Manager (DIG00470)

Contact Details:

Company: acko
Location(s): Bengaluru

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Keyskills:   seo digital marketing google analytics marketing advertising team handling digital strategy content strategy optimization strategies sem lean design agency testing business strategy analysis ownership mechanisms performance

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Acko

ACKO GENERAL INSURANCE LIMITED Acko is a digital insurance company based in India. Founded by Varun Dua, Acko raised a total of $42 million in funding, including one of the highest seed funding rounds raised by an Indian start-up in recent times. Our list of Investors includes Amazon, SAIF Partn...