- Overseeing the development and implementation of all influencer campaigns from ideation to execution
- Set up and track Key Performance Indicators (KPIs) to measure the campaign's success
- Serve as a liaison between our brand ambassadors/influencers and the marketing team
- Identify new opportunities for collaborating with established influencers and come up with innovative ways to approach influencer campaigns
- Cultivate professional partnerships with existing contacts
- Work with the marketing and design team to post influencer content on social media platforms
- Research market data and trends to establish best practices related to influencer campaigns
- Generate and present reports on campaign performance
- Keep up-to-date with the latest trends on social media and in the influencer community to provide recommendations for future campaigns .
Requirements :
- MBA Degree in Marketing, Communications or any similar field
- Prior experience in leading influencer marketing campaigns
- Thorough understanding of current social media and influencer marketing trends
- Proficiency in analytics tools (Google Analytics, HubSpot, or TapInfluence)
- Proven experience in using social media platforms as marketing channels
- Excellent communication and relationship-building skills .
Candidates from Mumbai - only preferred
Keyskills: finance sales ltd mis accountancy key performance indicators market data social media corporate liaison influencer marketing set brand design hubspot research marketing analytics campaigns indicators performance