Opportunity for Customer Marketing Manager
- PAN India Recruiters
- 4 to 7 Yrs
- Hyderabad
- 11 months ago
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Job Description
Customer Marketing Manager
Job Summary:
We are seeking a highly motivated and skilled B2B Customer Marketing Manager to join our team. The ideal candidate will be responsible for developing and executing marketing programs that engage and retain our SMB and MidMarket customer segments. The Customer Marketing Manager will work closely with the sales, product and customer success teams to understand the needs of our customers and create targeted campaigns to support customer growth, retention and advocacy. This candidate must enjoy striving for continuous improvements, be collaborative in a team environment, and be obsessed with our customer s success.
Responsibilities:
Develop and execute customer marketing campaigns to drive customer retention, loyalty, increased usage and community.
Partner with the New Customer Team to build onboarding programs for promoting quick and easy product activation.
Collaborate with cross-functional teams to create and manage customer communications including email campaigns, newsletters, webinars and peer-to-peer community building programs.
Develop customer segmentation strategies based on customer behavior and profile data to identify ABM and cohort programs for increased product usage.
Create and manage customer advocacy programs including customer referrals, use case and case study showcases.
Manage customer surveys and feedback loops to ensure that customer feedback is captured and is incorporated into product development and messaging
Analyze customer data and campaign performance to identify trends and areas for targeting and retention
Continuously monitor and optimize the customer journey to improve customer satisfaction and loyalty
Requirements:
Bachelor's degree in marketing, business, or related field
4-7 years of experience in customer marketing, preferably in a SaaS company
Partner Marketing experience would be valuable but it is not required
Experience speaking and interacting with SMB and MidMarket customers globally
Demonstrated experience running integrated campaigns leveraging non-digital channels such as email and direct mail.
Strong project management skills with the ability to prioritize and manage multiple projects simultaneously
Excellent written and verbal communication skills with the ability to create engaging content
Demonstrated experience working cross-functionally and building relationships with stakeholders
Strong analytical skills with the ability to interpret data and make data-driven decisions
Experience with customer segmentation, targeted marketing, and customer advocacy programs
Experience with marketing automation and CRM tools such as HubSpot, Marketo, or Salesforce
Successful history in developing and executing multi-channel account-based digital programs that deliver results
What working at SMS Magic Offers
At SMS Magic, people growth is parallel to company s growth and our work culture supports our commitment to creating a world class CRM messaging company. Our work culture is built on high-performance teaming - where everyone can achieve their potential and contribute to building a better working world for our people and our clients.
We offer a sense of balance, we want our people to be active, healthy, and happy, not just in their jobs but in their lives outside of work. Our competitive compensation package where you ll be rewarded based on your performance and recognized for the value you bring to our business. In addition, we do our best to make your time with us a rewarding learning experience that helps you grow as an individual.
Plus, we offer
- The freedom and flexibility to handle your role in a way that s right for you
- Gain exposure to a dynamic and growing global business environment
- Exposure to innovative and cutting-edge technology and tools
- Scope to showcase one s analytical capabilities and make high impact contributions to Business teams
Whenever you join, however long you stay, the exceptional SMS Magic experience lasts a lifetime. Recognised as industry leader, we continually strive to be a great place to work and with a commitment to hiring and developing the most passionate people, we ll make our ambition to be the World s best Messaging Partner a reality.
About SMS Magic:
Founded over 10 years, we ve become a trusted messaging leader for businesses around the world. We work with global customers across many industries including contact centers, financial services, higher education, retail, staffing, wellness and more. Our customers range from small and mid-size businesses to large global enterprises.
Our commitment to every customer is, We will deliver the most advanced, simple-to-use messaging platform available, so you can focus on the personal touch that sets you apart from your competition .
If you can confidently demonstrate that you meet the criteria mentioned above, please contact us as soon as possible.
SMS Magic is committed to inclusiveness, fairness, and accessibility. We encourage all qualified candidates to apply.
Read mode about us at: www.sms-magic.com
"We are an ISO 27001:2013 Certified Organization and we comply by all the data security guidelines mentioned in it"
Employement Category:
Employement Type: Full timeIndustry: IT - Hardware / Networking
Role Category: General / Other Software
Functional Area: Not Applicable
Role/Responsibilies: Opportunity for Customer Marketing Manager
Contact Details:
Company: Screen Magic MobileLocation(s): Hyderabad
Keyskills: marketing change management channel management framework strong analytical skills data security customer data analytical skills management skills project management
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