Summary - Campaign management on IBM Marketing suite
- End to end Campaign Execution in IBM Marketing Cloud
- Campaign operations (campaign set-up, list management, data segmentation, testing, QC, execution, analysis & reporting)
- Campaign level KPIs tracking & reporting
- Campaign Process Automation - set auto triggers & automate campaign operations.
Responsibilities-
- Design, Develop & Execute campaigns via IBM Unica & other modules of IBM Marketing Suite (Watson Campaign Automation)
- Managing campaign information, campaign metadata, and operations in IMO (IBM Marketing Operations)
- End to end planning, scheduling, creating & testing the campaign workflows in IBM UNICA & IBM Interact
- Lead entire campaign process automation in Marketing Cloud environment - campaign automation, campaign fulfillment & bonus points offer automation.
- Working hands-on with IBM Unica, IBM Marketing Operations, IBM Interact and other automation tools for day to day Campaign Management tasks
- Campaign operations SLA management, KPIs tracking & adherence to compliance issues
- Campaign review, analysis, agency management. Campaign process automation in the Marketing Cloud environment.
- Project management of key campaigns and program initiatives. Working with delivery teams and cross-functional stakeholders to ensure results.
Required -
- Working knowledge of Marketing Automation tools (Unica, - IBM Marketing Cloud, Silverpop, IBM Interact)
- Hands-on relevant experience (at least 3-5 years) with data extraction, campaign workflow design & overall campaign management in IBM Unica
- Ability to interface with multiple cross-functional teams
(partner management, operations, analytics, legal) for marketing campaigns
- Acumen of B2C communication and direct marketing campaigns.
- Knowledge of Web technologies (HTML), Mobile Responsive Design, Digital Marketing & Marketing Automation tools
- Positive attitude and ability to work in large size team
- Technology friendly with the ability to quickly learn and use the company's marketing platform
- Reporting and analytical ability to report & analyze campaign performance data
Keyskills: automation tools sla management data extraction direct marketing web technologies
Burman Hospitality is a strategic business unit of the Burman Family Holdings. The Burman Family name is synonymous with one of the most trusted and reputed brands in India Dabur.