Lenovo - Manager - Marketing - Motorola - SAARC
This role would be leading marketing for neighboring India (SAARC) countries for Motorola across phone and non-phone business, along with handling some key vertical marketing responsibilities for new business channels in India market.
SAARC :
- Develop and execute the marketing campaigns by leveraging external (competitive data/market trend insights) and internal (brand positioning/performance/growth opportunities) factors to provide successful execution in neighboring India markets (part of SAARC)
- Marketing Communication Development and execution for NPIs in SAARC countries across all relevant channels (ecommerce and retail) - Both Smartphone and non-Smartphone
- Develop and execute media/PR strategy for the region, in line with the global Marketing strategy and media plan.
- CRM and Own media setup and management (website, social platforms etc.) for SAARC countries
- Drive and Deliver NPI and marketing funnel metrics for SAARC countries that enable and results in final sales metrics
- Drive, Track, Monitor and report consumer insights through relevant channels
Vertical responsibilities - India + SAARC
- Lead communities development and management for India and SAARC countries.
- Support Marketing Head in front-ending interactions with global counterparts for all Brand, Product Marketing, Retail and PR planning and reporting for India and SAARC countries
- Consumer Research : Manage end to end consumer research for NPIs and Brand in India and SAARC countries and report key insights for product, marketing etc.
- Alliances : Support in forging key strategic alliances for enhancing the brand visibility and marketing spends in India and SAARC countries.
- Licensing : Working on co-marketing and end to end campaign planning and execution for non-smartphone products (TV, AC, WM, REF)
- Contribute to marketing for other channels like B2B and own ecommerce channel as needed
- Lead Services Marketing as the next growth channel for India business
- Support India Motorola Marketing Head in front-ending interactions with global counterparts for all Brand, Product Marketing, Retail and PR planning and reporting for India and SAARC countries
Position Requirements: - 12-18 years of marketing experience for consumer electronic products (Full time MBA degree from Tier 1 college is preferred)
- Understanding of Smartphones and Consumer Electronics products, Competition and market in India (SAARC markets knowledge an advantage) is a plus
- Very Strong experience of 360-degree marketing Communication across Digital, ATL & Retail
- Experience of Product Marketing, Consumer Research and PR a strong advantage
- Very Strong experience of Digital & ATL Media Planning
- Strong experience of working with eCommerce marketplaces and retail
- Experience of working on alliances and setting up and managing communities is a must
- Experience working with a team and delivering results in a fast-paced setting
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
Keyskills: global marketing product marketing consumer insights consumer research campaign planning marketing strategy services marketing vertical marketing
We are an Equal Opportunity Employerand do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any federal, state, or local protected class.