Brand Manager
- SPM Hr Solutions
- 4 to 6 Yrs
- Bengaluru
- 12 months ago
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Job Description
This role entails managing the cosmetics category and looking after all brand management activities and operations for a very exciting launch planned at well funded startup. The launch is planned for later this year in a very fierce category in India.
Key Responsibilities:
- Understand the category & business via in-depth consumer & category insights, digital & e-commerce landscape & retail understanding.
- Assist marketing team to develop category strategy and portfolio/range plan based on in depth understanding of personal care segment.
- Develop and execute the plans in-line with marketing strategy to hit category growth, funnel metrics and P&L targets (top-line and bottom-line)
- Manage the category budget and annual planning process (complete ownership)
- Develop communication strategy and lead to execute media plan (primarily digital media), brief to creative/messaging, brief/buy media, and support creative production & adaptations
- Drive the execution of the BTL activities as per the agreed plan and provide recommendations as required for the achievement of stated target Marketing.
- Briefing Design Team / external agencies on product packaging design.
- Competition benchmarking forecasting and working with relevant team members to ensure month on month stock availability
Competencies:
- Past FMCG experience / Strong experience in 'category creation' and scale-up will be preferred
- Strong conceptual knowledge of FMCG best practices
- Entrepreneurial, be unafraid to try new things, able to deal with ambiguity, and willing to take risks
- Strong ability in project management, prioritize while multitasking a number of high-priority assignments, excellent at cross functional schedule management and strong follow-through
Qualification & Desired Profile :
- MBA from a premier B-school is preferred
- 4-6 years' experience in a marketing led company (FMCG/Consumer Technology)
- Experience with Digital Marketing / eCRM / e-commerce will be preferred
- Experience & interest within the Beauty / Personal Care / Men's Grooming sector
Employement Category:
Employement Type: Full timeIndustry: Recruitment Services
Role Category: General / Other Software
Functional Area: Not Applicable
Role/Responsibilies: Brand Manager
Contact Details:
Company: TalentOneLocation(s): Bengaluru
Keyskills: annual planning brand management marketing advertising marketing strategy digital marketing project management personal care category insights
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SPM Hr Solutions
SPM HR SOLUTIONS started with the vision of sourcing the right kind of candidates for ourpartners because people are our assets and capital. We believe the right job can transform aperson’s life and the right person can transform a business.
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