You monitor daily trends, ACOS, profit and spend across multiple brands.
- Monitoring and reporting performance of new and existing products
- Analysing revenue, campaign performance, ACOS, daily ad spends, etc.
- Creating a growth strategy for the overall account and brand-specific.
- End-to-end responsibility of conceptualizing, executing, and continually improving performance through strategic input and running advertising campaigns for Sponsored Products, Sponsored Brands, Sponsored Display Ads,
- Creating Ads and optimizing them for Amazon USA, UK, IND, CAN.
- You will monitor keyword ranking and implement marketing programs to maintain the ranking
- You actively participate in the identifying and optimization of new, improved processes such as advertising automation
- You nurture your professional knowledge of new or emerging trends within the Amazon and online shopping space and apply it to our partner brands.
- Analyse ASIN-wise performance in terms of sales, CTR, conversation rate, page views etc. Gather actionable insights and help perform root cause analysis for any fluctuations in revenue and overall marketing performance
- Closely track organic rank and product wise share of voice. Correlate, predict and track organic rank & revenue upliftment in sync with PPC marketing.
- Collaborate with the overall growth team to share insights, develop tests, ensure PPC is aligned with top-line and bottom-line goals, brainstorm ideas for growth, etc.
- Drive new ideas and processes to improve the performance of campaigns across Ecommerce, including account structure, bidding, ad copy, and keyword development
- Develop and maintain a professional knowledge of new or emerging trending tools within the Amazon and online shopping space
Keyskills: bidding ppc automation root cause analysis
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