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Salesforce Marketing cloud - CDP/NBA Architect @ Cognizant

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 Salesforce Marketing cloud - CDP/NBA Architect

Job Description

    Salesforce Marketing cloud - CDP/NBA Architect Location: PAN India Experience range : 6 - 12 Years Possibilities of unifying data coming from different sources (G360, Website, AWS & SFMC) Technical feasibility of mapping a unique ID against the combined data set Generating suggestions based on the consolidated data. Mapping suggestions across channels and data sources, tagged to respective HCPs against their unique IDs. High-level technical design on the target integration architecture Identifying the possibilities & limitations of this suggestion orchestration model Feasibility checks on the ways to consume the intelligence on STO, email frequencies, and usage of CRM behavioural data across the different channels. Feasibility analysis on using the available complementing AppExchange functionalities like Affinities component, Event Stream component, Next Best Promotion or Action, Next Best Recommendation, Personalization Action for Flows Point of view on enabling the different ways to help in continuous evaluation and improvement of the data captured, processed, and orchestrated across channels. CDP Einstein NBA functionalities 6+Years of relevant experience with good client communication and solutioning Skills,

Employement Category:

Employement Type: Full time
Industry: IT Services & Consulting
Role Category: Not Specified
Functional Area: Not Specified
Role/Responsibilies: Salesforce Marketing cloud - CDP/NBA Architect

Contact Details:

Company: Cognizant
Location(s): Kolkata

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Keyskills:   Salesforce Marketing Cloud AWS Technical Design Integration Architecture Feasibility Analysis CDP

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Cognizant

Cognizant