Marketing Analyst Job in Cognizant at Chennai
- Cognizant
- 4 to 8 Yrs
- Chennai
- 11 months ago
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Job Description
- Job Summary We are seeking a dynamic Marketing Analyst with 4 to 6 years of experience to join our team. The ideal candidate will have a strong background in Affiliate Marketing Social Media Marketing Content Marketing Email Marketing and Online Marketing. This hybrid role offers the flexibility of working both remotely and in our office with no travel required. The candidate will play a crucial role in driving our marketing strategies and contributing to the companys growth. Responsibilities Develop and implement comprehensive marketing strategies to drive brand awareness and customer engagement. Analyze market trends and consumer behavior to identify opportunities for growth. Create and manage affiliate marketing campaigns to maximize ROI. Oversee social media marketing efforts ensuring consistent and engaging content across all platforms. Develop and execute content marketing plans that align with the companys goals. Manage email marketing campaigns including segmentation targeting and performance analysis. Monitor and report on the effectiveness of online marketing initiatives. Collaborate with cross-functional teams to ensure cohesive marketing efforts. Provide insights and recommendations based on data analysis to optimize marketing strategies. Stay updated with the latest industry trends and best practices in digital marketing. Utilize various analytics tools to measure and report on campaign performance. Ensure all marketing activities comply with relevant regulations and guidelines. Support the development of marketing materials and presentations as needed. Qualifications Possess a Bachelors degree in Marketing Business or a related field. Have proven experience in Affiliate Marketing Social Media Marketing Content Marketing Email Marketing and Online Marketing. Demonstrate strong analytical skills and the ability to interpret data to drive decision-making. Exhibit excellent communication and interpersonal skills. Show proficiency in using marketing analytics tools and software. Display creativity and innovation in developing marketing strategies. Have a strong understanding of digital marketing trends and best practices. Certifications Required Certified Digital Marketing Professional (CDMP) Google Analytics Certification,
Employement Category:
Employement Type: Full timeIndustry: Internet / E-CommerceRole Category: Not SpecifiedFunctional Area: Not SpecifiedRole/Responsibilies: Marketing Analyst Job in Cognizant at ChennaiContact Details:
Company: CognizantLocation(s): Chennai+ View Contact
Keyskills: Affiliate Marketing Social Media Marketing Content Marketing Email Marketing Online Marketing
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