Sr. Marketing Manager, Amazon Global Trade
- Manfront
- 8 to 10 Yrs
- Bengaluru
- 11 months ago
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Job Description
Do you want to fundamentally change the way India exports Do you want your work to have a significant impact on the lives of tens of thousands of MSMEs in India who sell across Amazon s worldwide marketplaces Does solving complex problems excite you Amazon s Global Trade program has enabled 1,00,000 Indian exporters to cross $5 billion in cumulative exports from India that showcase crores of Made in India products today to customers across the world. The program requires an experienced and talented Sr. Marketing Manager to work within the Amazon Global Trade marketing team, helping to deliver customer acquisition and engagement for our target audiences.With this role, you will join a fast growing team that looks at the big picture of overall ecommerce exports ecosystem which consists of sellers, facilitators like logistics partners, compliance partners, and other relevant entities such as the government and policymakers. This role will give an opportunity drive the growth of ecommerce export programs and products and own marketing initiatives end-to-end. The role requires planning and executing various marketing initiatives, including launching new campaigns, expanding traffic, channels, placement, improving communication messages, and driving acquisition. Success in this role requires displaying a relentless hands-on approach to managing high volume campaigns to meet or exceed goals. You bring a balanced quantitative and qualitative approach to deliver results. You love data and are comfortable working with account managers, product managers, and analysts to get things done.
Key job responsibilities
Drive and optimize marketing campaigns, based on Return on Ad Spend and Lifetime Value, through programmatic ad channels
Analyze details of marketing channel efficiency: cost, performance, and new opportunities
Own campaigns from end-to-end manage targeting and segmentation, messaging, creative, measurement, and reporting
Able to effectively communicate with advertising partners to efficiently drive campaign performance
Implement and monitor A/B and multivariate tests to optimize for conversion and other performance marketing metrics
Contribute to the ad creative process & drive creative performance learnings
Troubleshoot campaign and creative issues using debugging tools and working with 3rd party vendors
Collaborate and build relationships with marketing teams across Amazon
Monitoring the effectiveness of campaigns and implement ongoing improvements to drive business impact
Reporting on progress against goals and relevant paid media marketing metrics for in-depth business reviews and reports for senior leadership
Collaborate with internal stakeholders and manage external agency resources,
- 8+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience communicating results to stakeholders
- Ability to think strategically and operationally, delivering day to day while defining and leading future direction
- 10+ years relevant experience in digital marketing, and/or e-commerce
- A demonstrated ability to leverage research to develop strategies and message matrix that deliver business growth
- Advance decision-making skills with proven ability to lead influence, align and inspire teams
- Ability to work cross-functionally, build relationships with key stakeholders, and thrive in a highly collaborative fast-paced environment
- Strong project management skills and experience, including owning end-to-end-solutions, and managing multiple stakeholders and projects at once
- Comfortable with ambiguity, and ability to work independently and autonomously
- Highly developed verbal and written communication skills; ability to write succinct and compelling business reviews and recommendations for Director/VP audiences
- Demonstrated quantitative, analytical, and problem-solving skills, including the ability to analysis data to make recommendations and drive decisions
Employement Category:
Employement Type: Full timeIndustry: IT - Software
Role Category: Marketing / Communication
Functional Area: Not Applicable
Role/Responsibilies: Sr. Marketing Manager, Amazon Global Trade
Contact Details:
Company: AmazonLocation(s): Bengaluru
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Keyskills: advertising sales business development excel marketing trade marketing
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₹ 2.0 - 2.5 Lakh/Yr
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