Head - Market Research - FMCG
- HDFC Bank
- 10 to 20 Yrs
- Bengaluru
- 11 months ago
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Job Description
- We are seeking an experienced Marketing Research Head to join our client (Leading FMCG MNC) and lead their marketing research team. As the Marketing Research Head, you will be responsible for overseeing all aspects of market research, quantitative research, and consumer insights.
- The ideal candidate should have a minimum of 12 years of experience in marketing research, with a strong background in FMCG (Fast-Moving Consumer Goods) clients. You will play a critical role in driving our marketing strategies and supporting the decision-making process by providing valuable insights into consumer behavior and market trends.
Responsibilities:
- Develop and implement comprehensive marketing research strategies and plans to meet the company's objectives and drive business growth.
Lead a team of marketing research professionals, providing guidance, mentorship, and fostering a collaborative and high-performance culture.
- Conduct in-depth market research, utilizing various research methodologies, to gain insights into consumer behavior, market trends, and competitive landscape.
- Design and execute quantitative research studies, such as surveys, questionnaires, and data analysis, to support marketing initiatives and assess customer satisfaction and brand perception.
- Analyze research findings, generate actionable insights, and present recommendations to senior management and other stakeholders, enabling informed decision-making.
- Stay updated on industry trends, competitor activities, and emerging market research methodologies to ensure the company remains at the forefront of marketing research practices.
- Collaborate cross-functionally with marketing, product development, and sales teams to align research objectives with business goals and support the development of effective marketing strategies.
- Manage relationships with external research agencies, ensuring timely and accurate delivery of research projects while adhering to budgets.
Oversee the utilization of research tools and technologies, and identify opportunities to enhance the efficiency and effectiveness of the research process.
- Monitor and evaluate the performance of marketing campaigns, using research data to measure their effectiveness and identify areas for improvement.
Requirements:
- Strong expertise in quantitative research methodologies, including survey design, statistical analysis, and data interpretation.
- Solid understanding of consumer insights, market trends, and competitive intelligence in the FMCG industry.
- Excellent leadership skills with the ability to inspire and motivate a team of marketing research professionals.
- Proven experience in developing and executing research strategies that deliver actionable insights and drive business growth.
- Exceptional analytical and problem-solving skills, with the ability to draw conclusions from complex data sets and provide strategic recommendations.
- Strong communication and presentation skills, with the ability to effectively convey research findings and recommendations to stakeholders at all levels.
- Proficient in using market research tools, software, and technologies.
- Strong project management skills with the ability to prioritize and manage multiple research projects simultaneously.
Employement Category:
Employement Type: Full timeIndustry: Recruitment Services
Role Category: General / Other Software
Functional Area: Not Applicable
Role/Responsibilies: Head - Market Research - FMCG
Contact Details:
Company: Macro HireLocation(s): Bengaluru
Keyskills: survey design data analysis senior management problem solving market research
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