Job Description
:
Job Title : Manager - Alliances / offers / Portfolio : Credit Card Program
Location : NCR
Reporting To : Vertical Head
Key Responsibility :
- Drive Credit Card spends through partner led offers, alliances
- Develop a marketing calendar of partner offers on yearly basis
- Create and develop tactical offers for the portfolio in partnership with key merchants according to the yearly plan.
- Launch merchant led offers to drive incremental spends
- Study and monitor merchant category codes to identify relevant merchants.
- Grow relevant spends category like travel
- Increase customer engagement across every day spend categories
- Create properties and offers for the Bank across everyday spends categories like Dining, Ecommerce, entertainment
- Drive marketing programs at different intervals to drive offers
- Build visibility for the RBL Bank leveraging partner assets either online or offline
- Promote and communicate networks offers to drive card spends and engagement
Qualifications and Experience Requirement :
Education : MBA Tier 1 / 2 institute
Years of Experience : 2 - 5 Years
Previous Experience : Usage / Engagement / Analytics / NBFC or Alliance in any other industry
Candidate having A prior experience working in alliances vertical will be preferred.
Employement Category:
Employement Type: Full time
Industry: Banking / Financial Services
Role Category: General / Other Software
Functional Area: Not Applicable
Role/Responsibilies: Alliance Manager - Cards Portfolio
Contact Details:
Company: RBL Bank
Location(s): Delhi, NCR
Keyskills:
marketing programs
cards
customer engagement
marketing
sales
business planning
nbfc