Manager - Brand Strategy and Corporate
- Godrej Industries
- 6 to 10 Yrs
- Other Maharashtra
- 11 months ago
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Job Description
- Job Title: Manager Brand Strategy and Corporate Branding Job Type: Permanent, Full-time Function: Corporate Brand and Communications Business: Godrej Industries Group (GIG) Location: Mumbai, Maharashtra, India About Godrej Industries Limited And Associate Companies (GILAC) GILAC is a holding company of the Godrej Group. We have significant interests in consumer goods, real estate, agriculture, chemicals, and financial services through our subsidiary and associate companies, across 18 countries. https://www.godrejindustries.com/ About Corporate Brand And Communications The Corporate Brand and Communications function at Godrej Industries Group manages one of the most extensive PR and Corporate Brand communication mandates in India. Its operational scope includes PR, digital PR, influencer engagement, managing the Masterbrand, creative services, managing key opinion leaders and building communities. They also dabble in research-driven narratives, owned experiential media platforms, measurement, analytics, ORM, crisis management and external brand alliancesall aimed at effectively sharing the Godrej story with over 1.1 billion customers globally. The team has consistently been the most awarded in the country for excellence in corporate communications and branding. Godrej Industries has won prestigious accolades, including the Diamond SABRE Award for Reputation Management and Company of the Year. Ranked #1 in a row for six years in Reputation Todays Top 30 Communications Teams in India, the team is also listed in Exchange4medias Top 25 Brands with Best In-House Communications Professionals 2024. They have also been recognised as the best communications team in Asia Pacific by PR Awards Asia powered by PR Week Asia and Campaign Asia-Pacific. In the last 18 months, the team has secured over 60 national and international awards from platforms such as Fulcrum, IPRCCA, PR Awards Asia, Sabres and Campaign India PR Awards to name a few. About The Role As the Manager - Brand Strategy and Corporate Branding, you will be a key player in shaping and executing Godrej Industries Groups corporate brand strategy. Your role will focus on driving a compelling brand presence across various mediums, contributing to broader strategic initiatives and creating content that aligns with the brands core purpose and values. You will work on crafting impactful campaigns and initiatives that foster meaningful engagement with both internal and external stakeholders, helping elevate the Godrej brand to new heights. Key Responsibilities Brand strategy and campaign development Collaborate with cross-functional teams to develop and execute high-impact campaigns that amplify the Masterbrands purpose, vision and values Contribute to the creation of strategic initiatives that strengthen brand equity, build stakeholder trust and elevate Godrejs reputation Partner with creative agencies and internal teams to craft integrated brand campaigns across all communication channels, ensuring maximum impact and engagement Cross-functional collaboration Work alongside business units to align their branding initiatives with the overarching Masterbrand narrative, ensuring consistency in messaging and tone Partner with traditional and digital PR teams to coordinate integrated campaigns, reputation management strategies and media outreach efforts Content creation and messaging Lead the development of corporate campaigns and Masterbrand initiatives, ensuring alignment with the overall brand strategy Maintain consistency in messaging, tone, and style across all communication touchpoints, reinforcing the Godrej brands values and vision Analytics and performance optimisation Monitor, analyse, and report on the performance of brand strategy initiatives, tracking key performance indicators (KPIs) to assess the impact of campaigns Provide insights and recommendations for continuous improvement, optimising brand strategies based on performance data Innovation and trends Stay ahead of emerging trends, insights, platforms and tools to enhance the Masterbrands visibility and engagement across different channels Experiment with new formats and strategies to continually evolve the brands communication approach, ensuring it resonates with modern audiences Who are we looking for Experience 6-8 years of experience in brand strategy, corporate branding initiatives, events management either with the agency sector or corporate Proven ability to lead multi-channel campaigns that drive brand equity and engagement Experience working on brand refresh projects would be an advantage Strong understanding of brand strategy, campaign planning, marketing and content creation Skills Excellent collaboration skills to work across diverse teams and external agencies Deep understanding and connections in the agency sector Strategic mindset with creativity and attention to detail Team player Strong analytical skills to measure campaign effectiveness and optimise performance Ability to manage multiple projects and meet deadlines in a dynamic environment Whats in it for you Be an equal parent Maternity support, including paid leave ahead of statutory guidelines, and flexible work options on return Paternity support, including paid leave New mothers can bring a caregiver and children under a year old, on work travel Adoption support; gender neutral and based on the primary caregiver, with paid leave options No place for discrimination at Godrej Gender-neutral anti-harassment policy Gender transition support We Are Selfish About Your Wellness Comprehensive health insurance plans, as well as accident coverage for you and your family, with top-up options Trust based sick leave Mental wellness and self-care programmes, resources and counselling Celebrating wins, the Godrej Way Structured recognition platforms for individual, team and business-level achievements Performance-based earning opportunities https://www.godrejcareers.com/benefits/ An inclusive Godrej Before you go, there is something important we want to highlight. There is no place for discrimination at Godrej. Diversity is the philosophy of who we are as a company. And has been for over a century. It s not just in our DNA and nice to do. Being more diverse - especially having our team members reflect the diversity of our businesses and communities - helps us innovate better and grow faster. We hope this resonates with you. If this sounds like a role for you, apply now! We look forward to meeting you.,
Employement Category:
Employement Type: Full timeIndustry: ManufacturingRole Category: Not SpecifiedFunctional Area: Not SpecifiedRole/Responsibilies: Manager - Brand Strategy and CorporateContact Details:
Company: Godrej IndustriesLocation(s): Other Maharashtra+ View Contact
Keyskills: Brand Strategy Corporate Branding PR Creative Services Measurement Analytics ORM Crisis Management Campaign Development Content Creation Messaging Innovation Trend Analysis Analytical Skills Project Management
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