Analytics Senior Analyst - Marketing
- Calibehr
- 5 to 8 Yrs
- Mumbai
- 12 months ago
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Job Description
Skill required: Marketing and Customer Analytics - Data Science
Designation: Management Level - Senior Analyst
Job Location: Mumbai
Qualifications: Master of Business Administration/MSc/MTech
Years of Experience: 5 to 8 years
About AccentureAccenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the world s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you doYou will be aligned with our Insights & Intelligence vertical and help us generate insights by leveraging the latest Artificial Intelligence (AI) and Analytics techniques to deliver value to our clients. You will also help us apply your expertise in building world-class solutions, conquering business problems, addressing technical challenges using AI Platforms and technologies. You will be required to utilize the existing frameworks, standards, patterns to create architectural foundation and services necessary for AI applications that scale from multi-user to enterprise-class and demonstrate yourself as an expert by actively blogging, publishing research papers, and creating awareness in this emerging area. You will be working as a part of Marketing & Customer Analytics team which provides a set of processes that measure, manage and analyze marketing activities in order to provide actionable insights and recommendations to marketing organizations in terms of optimizing ROI & performance efficiency in operations. Customer analytics is a process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing, site selection, and customer relationship management. You should have exposure to digital marketing, A/B testing, MVT, Google Analytics/Site Catalyst. In this role, you will be working on the interdisciplinary field about scientific methods, processes and systems to extract knowledge or insights from data in various forms, either structured or unstructured. Prior experience in one or more of the analytics areas (price modeling, promotion forecasting, demand forecasting, supply chain analytics, markdown optimization, assortment analytics, affinity analysis, recommendation engine, etc.) will be good. Require excellent knowledge in multivariate statistical techniques (regression, classification, segmentation, etc.)
What are we looking for
Python
R Language and Environment
Microsoft Power BI/QlikView
Commitment to quality
Strong analytical skills
Written and verbal communication
Collaboration and interpersonal skills
Ability to meet deadlines
In this role you are required to do analysis and solving of increasingly complex problems
Your day to day interactions are with peers within Accenture
You are likely to have some interaction with clients and/or Accenture management
You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments
Decisions that are made by you impact your own work and may impact the work of others
In this role you would be an individual contributor and/or oversee a small work effort and/or team
Please note that this role may require you to work in rotational shifts
Employement Category:
Employement Type: Full timeIndustry: IT - Software
Role Category: General / Other Software
Functional Area: Not Applicable
Role/Responsibilies: Analytics Senior Analyst - Marketing and
Contact Details:
Company: AccentureLocation(s): Mumbai
Keyskills: site selection direct marketing digital marketing ab testing
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