Product Manager - Healthcare Equipments @ Paradigmit Technology

Job Description

Our client is a SME in Health Care products based out of Bangalore
Product Managers
Market Research and Data Gathering :
- Market research to identify products that resonate with the organisation's Vision and Goal
- Defines the Product vision and Road map
- Gathers market data for analysis to derive the product features for market success
- Initial Market Assessment framework creation under Product Realisation framework
- Maps the Technology - Clinical matrix with relevance to the Market and Blueneem competence
- Prove Feasibility of the Project
- Finalises Business Realisation framework and gets the Go from Management (including Market strategy, Product Positioning, Pricing and marketing plan)
Inputs Gathering and Validation :
- Gathers all Technical and Clinical requirements of the product
- Validates the Technical and Clinical requirements from Clinicians / Consultants
- Provides the data and collaborates with Design Team throughout the Design process
- Represents the Market / customers in Design Reviews
- Owns Clinical Validation and Clinical Evaluation
- Owns Post market clinical follow up, product improvements and feature enhancements
Marketing:
- Finalises Marketing Plan for the product in line with the Realisation framework
- Implements all the Marketing Plan including
- Product Positioning Vis- vis Competition
- Pricing
- Product Launch
- Marketing Materials
- Conferences, Seminars, Roadshows
- CME and Workshops
- Decides distribution channels
- Sales Training
- Identifies and develop KOLs for the product
- Supports Clinical Advisory Board
Monitoring :
- Constantly monitors the performance of the product and its acceptance in the market
- Conducts Customer Feedback surveys for corrections and corrective actions
- Re-evaluates Marketing Strategy - Pricing, positioning and promotion
- Periodically evaluates product performance and evaluates against product realisation plan for recalibration and course correction
- Responsible for Market Share

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Rs 0 - 50K PM Rs 50K - 1 LPA Rs 1.0 - 1.5 LPA Rs 1.5 - 2.0 LPA Rs 2.0 - 2.5 LPA Rs 2.5 - 3.0 LPA Rs 3.0 - 3.5 LPA Rs 3.5 - 4.0 LPA Rs 4.0 - 4.5 LPA Rs 4.5 - 5.0 LPA Rs 5 - 6 LPA Rs 6 - 7 LPA Rs 7 - 8 LPA Rs 8 - 9 LPA Rs 9 - 10 LPA Rs 10 - 12 LPA Rs 12 - 14 LPA Rs 14 - 16 LPA Rs 16 - 18 LPA Rs 18 - 20 LPA Rs 20 - 22 LPA Rs 22 - 24 LPA Rs 24 - 26 LPA Rs 26 - 28 LPA Rs 28 - 30 LPA Rs 30 - 32 LPA Rs 32 - 34 LPA Rs 34 - 36 LPA Rs 36 - 38 LPA Rs 38 - 40 LPA Rs 40 - 42 LPA Rs 42 - 44 LPA Rs 44 - 46 LPA Rs 46 - 48 LPA Rs 48 - 50 LPA Rs 50 - 75 LPA Rs 75 Lakh - 1C PA Rs 1 Crore+ PA

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Keyskills:   market strategy sales market assessment product management product vision product development market data marketing strategy product differentiation market research