Digital Marketing Manager @ Infochola Solutions

Job Description

JOB RESPONSIBILITY

1. Expert knowledge of key analytics tools and the ability to set up advanced tracking/reporting mechanisms and capture key metrics.
2. Managing campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
3. Brainstorm creative content and campaign ideas to market our services.
4. Implement and analysis of ongoing social metrics as well as campaigns activations across all channel E.g. LinkedIn, Facebook, SEO and events.
5. Assist in the formulation of strategies to build a lasting digital connection with consumers
6. Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
7. Be actively involved in SEO efforts (keyword, image optimization etc.)
8. Prepare online newsletters and promotional emails and organize their distribution through various channels
9. Provide creative ideas for content marketing and update website
10. Collaborate with designers to improve user experience
11. Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.)
12. Acquire insight in online marketing trends and keep strategies up-to-date

JOB REQUIREMENTS

1. Proven experience as Digital Marketing Executive or similar role
2. Excellent understanding of digital marketing concepts and best practices
3. Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
4. Working knowledge of ad serving tools (e.g., DART, Atlas)
5. Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
6. Skills and experience in creative content writing
7. Analytical mindset and critical thinking
8. Excellent communication and interpersonal skills

Job Location: Trichy

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Rs 0 - 50K PM Rs 50K - 1 LPA Rs 1.0 - 1.5 LPA Rs 1.5 - 2.0 LPA Rs 2.0 - 2.5 LPA Rs 2.5 - 3.0 LPA Rs 3.0 - 3.5 LPA Rs 3.5 - 4.0 LPA Rs 4.0 - 4.5 LPA Rs 4.5 - 5.0 LPA Rs 5 - 6 LPA Rs 6 - 7 LPA Rs 7 - 8 LPA Rs 8 - 9 LPA Rs 9 - 10 LPA Rs 10 - 12 LPA Rs 12 - 14 LPA Rs 14 - 16 LPA Rs 16 - 18 LPA Rs 18 - 20 LPA Rs 20 - 22 LPA Rs 22 - 24 LPA Rs 24 - 26 LPA Rs 26 - 28 LPA Rs 28 - 30 LPA Rs 30 - 32 LPA Rs 32 - 34 LPA Rs 34 - 36 LPA Rs 36 - 38 LPA Rs 38 - 40 LPA Rs 40 - 42 LPA Rs 42 - 44 LPA Rs 44 - 46 LPA Rs 46 - 48 LPA Rs 48 - 50 LPA Rs 50 - 75 LPA Rs 75 Lakh - 1C PA Rs 1 Crore+ PA

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Accounting / Finance Advertising / MR / PR / Events Agriculture / Dairy Animation / Multimedia Architecture / Interior Design Astrology Automobile / Auto Ancillaries / Auto Components Aviation / Airline / Aerospace / Aeronautical Banking / Financial Services / Broking BPO / Call Center / ITeS Brewery / Distillery Broadcasting Cement / Building Material Chemical / Petro / Plastic / Rubber / Glass Consumer Electronics / Appliances / Durables Courier / Transportation / Freight Defence / Government Education / Teaching / Training Electricals / Switchgears Engineering / Construction / Cement / Metals Environment / Waste Management Export / Import / Trading Facility Management Fertilizers / Pesticides FMCG / Foods / Beverage Food Processing Furnishings / Ceramics / Sanitaryware / Electricals Gems / Jewellery Gifts / Toys / Stationary Government / Departmental Heat Ventilation / Air Conditioning Hotel / Restaurant Industrial Design Industrial Products / Heavy Machinery Insurance Internet / E-Commerce IT - Hardware / Networking IT - Software / Services KPO / Research / Analytics Leather / Leather Products Legal / Courts Logistics / Courier / Transportation Management Consulting / Strategy Manufacturing / Production Matrimony / Matchmaking Media / Entertainment Medical / Healthcare / Hospital Merchant Navy Metal / Iron / Steel MFI - Micro Finance Military / Police / Arms Ammunition Mining / Quarrying NBFC-Non Banking Financial Services NGO / Social Work Office Equipment / Automation Not Mentioned Paint / Art / Sculpture / Craft Paper / Wood Personal Care / Beauty Pharma / Biotech / Clinical Research Politics Power / Energy / Oil / Gas / Petroleum Printing / Publishing / Packaging Quality Certification Real Estate / Property Recruitment Services / RPO Religion / Spirituality Retail Security / Detective Services Semiconductors / Electronics Shipping / Marine Telecom / ISP Textile / Garments / Fashion Travel / Tourism / Hotels / Airlines / Railways Unskilled Labor / Domestic Help Veterinary Science / Pet Care Sports / Fitness / Beauty

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