Director- Marketing for Life
- Cognizant
- 8 to 12 Yrs
- All India
- 12 months ago
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Job Description
- Job summary Join an energetic and hard-working team that is helping to further Cognizants market position in the life sciences industry. In this position you will take the lead on developing Life Sciences marketing content and lead generation programs for R and D commercial sales and marketing and pharmacovigilance solutions and manage the team member who is responsible for partner and enterprise marketing activities. This India-based role reports to the head of Health Sciences Marketing US-based Responsibilities Strategic Planning & Support Helps lead the development of annual Life Sciences marketing plans Takes the lead on collaborating with key life sciences business leaders/subject matter experts to identify key priorities for marketing Lead the development of marketing programs and content to support business priorities Develops messaging and materials to support key life sciences offerings Content & Campaigns Lead and execute Life Sciences marketing programs that support our RD commercial sales and marketing and pharmacovigilance solutions including digital advertising and account-based marketing programs Manage an India-based team member who will manage partner and enterprise marketing programs and materials Support the head of health sciences marketing other life sciences marketing programs as required Collaborate with business leaders-SMEs to develop content to support marketing content including solution brochures white papers/research blogs videos website updates social media and presentations Manage the life sciences section of Cognizant.com including establishing a regular cadence for updates Identify and implement key SEO terms into marketing content Ensure campaigns and content are amplified internally and externally Ensure leads generated from marketing programs are managed and distributed to sales teams Events Take the lead on managing key life sciences events working with a US-based events associate to execute events primarily in North America Ensure that Cognizant products and services are represented and marketed appropriately at Cognizant-sponsored and industry events conferences tradeshows and experiential events Measurement & Reporting Monitor and report marketing program KPIs including tactics and leads generated Develop regular marketing status reports including campaign content and web performance for presentation to senior business unit and marketing management,
Employement Category:
Employement Type: Full timeIndustry: IT Services & ConsultingRole Category: Not SpecifiedFunctional Area: Not SpecifiedRole/Responsibilies: Director- Marketing for LifeContact Details:
Company: CognizantLocation(s): All India+ View Contact
Keyskills: Marketing Content Development Lead Generation Strategic Planning Digital Advertising SEO Event Management Reporting
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