Digital Marketing Head/Growth Hacker - EdTech
- ADDA52
- 5 to 10 Yrs
- Noida, Gurugram
- 12 months ago
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Job Description
Roles & Responsibilities:
- Manage, grow & lead growth team including end to end planning of growth initiatives across channels (Email, Video & Social media etc.) in collaboration with Product, Engineering, Design and Marketing teams
- Follow metrics driven approach to set growth goals across planned growth initiatives
- Identifying which metrics/KPIs (Key Performance Indicators) to focus on. Bringing traditional and creative ideas how to grow those KPIs & A/B testing those ideas.
- Analysing the data and users' feedback. Sharing data/feedback with top management in order to present results and make the product more user-centric.
- Driving traffic to your website, landing pages, social media, apps.
- Understanding conversion rate optimization (CRO) principles and hacks
- Working with the AAARRR Sales Metrics Diagram (Acquisition - Activation - Retention - Referral - Revenue)
- Prioritizing growth channels. Optimizing channels in order to always improve the performance of business.
- Scaling and Automating the growth processes.
- Knowledgeable about referral marketing and being able to create viral growth.
An ideal candidate should have:
- Should have has 6+ years of relevant team leading experience
- Being data-driven and kind of a data-geek: clear understanding of data, analytics, metrics and statistics. - Being social and understanding users' behaviour. Having great customer relations skills and being focus on customer experience
- A/B Testing and Data Analytics experience
- Programming knowledge: even if it's not compulsory, it is recommended.
- Having experience with growth hackings tools such as Optimizely for A/B Testing, Mailchimp for email marketing campaigns, HubSpot for CRM, sales and marketing purposes, Zapier to automate workflows
What can you expect
- Opportunity to work directly with the founders on a highly critical role, with a direct and big impact on society
- Opportunity to be a part of core leadership team of a growth stage company
- Transparent culture with 'no door' policy
- Challenging work so that you can keep your brain healthy
Employement Category:
Employement Type: Full timeIndustry: Management Consulting / Strategy
Role Category: Internet MarketingSBU Head / CEO / Director
Functional Area: Not Applicable
Role/Responsibilies: Digital Marketing Head/Growth Hacker - EdTech
Contact Details:
Company: ArthanLocation(s): Noida, Gurugram
Keyskills: seo digital marketing sem google analytics marketing social media team leading landing pages top management data analytics email marketing driving traffic conversion rate referral marketing ab testing
ADDA52
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