Marketing Manager - Surat - Adler Talent
- Adler Talent Solutions
- 3 - 5 years
- Surat,Gujarat
- 11 months ago
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Job Description
Roles and Responsibilities
- Develop and execute comprehensive marketing plans and strategies to promote Ayurvedic pharmaceutical products and increase market share.
- Conduct market research to identify customer needs, market trends, and competitive landscape, and use the insights to inform marketing strategies.
- Collaborate with the sales team to develop effective sales tools, promotional materials, and campaigns to support product launches and drive sales.
- Build and maintain strong relationships with key opinion leaders, healthcare professionals, and key stakeholders in the Ayurvedic healthcare industry.
- Plan, conduct BTL activities to boost sales in respective regions.
- Build healthy professional rapport with healthcare professionals, Chemists and Stores.
- In-depth knowledge of Ethical market
- Meet doctors and retailers in an organized manner for CME with the help of the immediate manager wherever required.
- Monitoring Daily Work Reports, POB and sales of team every day
- Ensure visibility of all lines of stocks at distributors and Stockists location.
- Plan, execute & communicate seasonal schemes and offers to distributors/ Stockists/ chemists as applicable
- Assist in the preparation of marketing & informational material. Also monitoring distribution of promotional/ informational materials by team
- Using sales data to analyze key performance metrics and business trends
- Managing budgets and expenses effectively to maintain Sales to marketing expense ratio
- Periodic joint calls with Manager(s), Product Manager(s) for visibility of team amongst doctors and distribution channels.
- Attending weekly, monthly or quarterly Sales Review Meetings to discuss marketing strategies and team performance
- Attending regular training programs for updating product knowledge, selling skills and soft skills
- Stay informed about competitor activities and key market trends
- Coordinate with product development teams to provide market insights and input for new product development or enhancement of existing products.
Desired Candidate Profile
- Good Communication Skills in English and Regional Language
- Bachelor's degree in Marketing, Business Administration, or a related field. A master's degree is preferred.
- Proven work experience as a Marketing Manager in the pharmaceutical or FMCG/healthcare industry, with a focus on Ayurvedic products.
- In-depth knowledge of Ayurvedic medicine, practices, and the Ayurvedic healthcare industry
- Strong understanding of marketing principles and strategies, including brand management.
- Excellent analytical skills with the ability to interpret market research data and identify trends and opportunities.
- Demonstrated experience in developing and executing successful marketing campaigns across various channels.
- Exceptional communication and interpersonal skills, with the ability to build and maintain relationships with key stakeholders & ability to manage multiple priorities and meet deadlines.
- Proficiency in using marketing software.
- Ability to work independently and collaboratively in a team environment.
- High grooming standards & strong interpersonal skills to interact with customers.
Job Classification
Industry: Pharmaceutical & Life SciencesFunctional Area:
Role Category: Marketing
Role: Marketing
Employement Type: Full time
Education
Under Graduation: Any GraduatePost Graduation: MBA/PGDM in HR/Industrial Relations
Contact Details:
Company: dler Talent Solutions Pvt. Ltd.Location(s): Surat,Gujarat
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Keyskills: Ayurveda marketing ATL BTL Pharmaceutical pharma Btl Activation
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₹ 5-6 Lacs P.A
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