Analytics Analyst-Marketing and Customer
- Decision Point
- 3 to 5 Yrs
- Bengaluru
- 1 year ago
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Job Description
Years of Experience: 3 to 5 years
You will be aligned with our Insights & Intelligence vertical and help us generate insights by leveraging the latest Artificial Intelligence (AI) and Analytics techniques to deliver value to our clients. You will also help us apply your expertise in building world-class solutions, conquering business problems, addressing technical challenges using AI Platforms and technologies. You will be required to utilize the existing frameworks, standards, patterns to create architectural foundation and services necessary for AI applications that scale from multi-user to enterprise-class and demonstrate yourself as an expert by actively blogging, publishing research papers, and creating awareness in this emerging area. You will be working as a part of Marketing & Customer Analytics team which provides a set of processes that measure, manage and analyze marketing activities in order to provide actionable insights and recommendations to marketing organizations in terms of optimizing ROI & performance efficiency in operations.Customer analytics is a process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing, site selection, and customer relationship management. You should have exposure to digital marketing, A/B testing, MVT, Google Analytics/Site Catalyst. You will be working on Metrics and predictive analytics is a branch of Advanced Analytics which is used to make predictions about unknown future events. Predictive analytics uses many techniques from data mining, statistics, modeling, machine learning, and artificial intelligence to analyze current data to make predictions about future.
What are we looking for
Adaptable and flexible
Ability to work well in a team
Ability to meet deadlines
In this role you are required to do analysis and solving of lower-complexity problems
Your day to day interaction is with peers within Accenture before updating supervisors
In this role you may have limited exposure with clients and/or Accenture management
You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments
The decisions you make impact your own work and may impact the work of others
You will be an individual contributor as a part of a team, with a focused scope of work
Please note that this role may require you to work in rotational shifts
Employement Category:
Employement Type: Full timeIndustry: IT - Software
Role Category: Statistics / Analytics
Functional Area: Not Applicable
Role/Responsibilies: Analytics Analyst-Marketing and Customer
Contact Details:
Company: AccentureLocation(s): Bengaluru
Keyskills: advanced excel direct marketing machine learning digital marketing advanced analytics ab testing
Decision Point
At Decision Point, you will meet data scientists, business consultants & tech savvy engineers who are passionate about extracting every ounce of value from data for our clients.
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