About Us: Bigtoe Yoga Inc. is a fast-growing platform connecting customers with licensed, vetted providers for in-home massage and yoga services. Were on the lookout for a Chief Marketing Officer (CMO) who can drive growth and scale our marketing efforts. The ideal candidate will be both a strategic thinker and a hands-on marketing expert with a focus on Google Ads and other critical digital channels. About Us: As the CMO, you will be responsible for crafting and executing the companys overall marketing strategy to drive growth, improve customer acquisition, and increase brand awareness. This role requires an individual who is both hands-on and strategic, with strong experience in managing Google Ads and other performance marketing channels. You will also manage the marketing budget, analyze data to make informed decisions, and eventually build and lead an internal marketing team. Responsibilities: Develop and Execute the Marketing Strategy: Drive company growth by developing and executing an effective marketing plan across Google Ads, social media, SEO, and other digital marketing channels. Hands-on Campaign Management: Directly manage and optimize campaigns across various platforms, focusing on Google Ads to maximize customer acquisition and ROI. Budget Management: Oversee the marketing budget, ensuring efficient allocation of resources to high-performing campaigns. Data-Driven Optimization: Analyze marketing performance data, generate insights, and continually optimize campaigns to achieve key metrics like ROI, CAC, and customer lifetime value. Build and Lead a Marketing Team: As the company grows, build and lead a high-performing internal marketing team, fostering a data-driven and growth-focused culture. Cross-Channel Marketing: Identify and capitalize on other growth opportunities through social media ads, email marketing, and other digital channels. Collaborate with Product & Operations: Work closely with product and operations teams to align marketing strategies with company goals and ensure seamless communication of brand value. Qualifications: 5+ years of experience in digital marketing with a strong focus on Google Ads. Proven track record of managing marketing budgets and achieving measurable growth results. Hands-on experience with performance marketing across multiple digital channels (social media, SEO, email, etc.). Strong analytical skills and proficiency in using Google Analytics or other reporting tools to measure and optimize campaigns. Experience building and leading a marketing team. Data-driven and results-oriented, with a deep understanding of key marketing metrics. Excellent communication skills and the ability to collaborate across departments. Bonus Skills: Experience in e-commerce, wellness, or in-home services industries. Familiarity with CRM systems and marketing automation platforms.,
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Employement Type: Full timeIndustry: OthersRole Category: Not SpecifiedFunctional Area: Not SpecifiedRole/Responsibilies: Chief Marketing Officer Job in Bigtoe Pose,