Head - Marketing - Consumer Tech (14-20 yrs)
- Idbi Federal Life
- 14 to 20 Yrs
- Delhi, NCR
- 11 months ago
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Job Description
Marketing Strategy and Roadmap
- Responsible for conceptualizing and articulating marketing strategy and roadmap. Undertake designing, developing, and implementing short-term and long-term go-to market and marketing strategy keeping in mind the evolving market/ competitor/ customer landscape.
- Work closely with business leaders as a strategic business advisor regarding marketing and branding priorities.
- He/she will take steps towards business imperatives with effective product positioning and messaging through branding and marketing.
- He/she will be responsible for scanning external landscape, markets new industry developments to identify areas of transformation and translate them into effective solutions.
Marketing Operations & Campaign Management
- Define goals and target for different channels of marketing management and review progress on annual goals. He/ she will oversee the entire advertising, communication, ATL & BTL market interventions as planned and monitor the progress.
- Effectively manage media cost and expenditure efficiency towards increasing share of voice and visibility to lead to an increase in sales and overall market share.
- Develop innovative campaigns that will increase quality spectators with a view of turning them into lasting customers. He/she formulates & deploys product campaigns to grow market penetration, consumer based and revenue for Luminous products.
Brand Management
- Craft & refine the brand positioning of Luminous including developing branding guidelines to ensure a consistent and compelling brand experience at relevant touch points.
- Ensure Brand Health metrics are tracked and enhanced on continuous basis.
- Ensure Customer Loyalty Indices are strengthened towards consumer stickiness.
- Plan the marketing and branding calendar for activities through the year. Able to develop and communicate brand differentiators that effectively communicate Luminous' unique value proposition and transition towards Brand premiumization.
- Ensure that the brand's story is communicated creatively and effectively to establish a differentiated positioning of Luminous.
Product and Portfolio Development
- Collaborate with the leadership team to manage performance of current products portfolio and envision a product portfolio for the future.
- Recommend pricing strategies for products based on market research and alignment with marketing strategy.
- Leverage consumer research to develop and strengthen product portfolio.
- Keep abreast of competitor activity - product portfolio, marketing strategies, price-product offerings, launch techniques and media planning.
- Recommend new opportunities for portfolio on products that are gamechangers which generate pride for the company.
- Create a strategic plan to define product positioning and formulate & deploy product campaigns to grow market penetration, consumer base and revenue for Luminous products. Ensures successful product launches aligned to business objectives.
Digital Marketing
- Leverage digital marketing & social media to enhance Luminous' presence & customer recall and support traditional marketing channels.
- He/she ensures the establishment of industry leading digital presence that will drive aggressive awareness for the business and significantly assist in the acquisition and retention of clients and end consumers.
- Lead the marketing team in creating excellent web and social media presence that enables the awareness of the business/brand to spread virally.
Corporate Communications and Relationship Management
- Proactively develops and nurture relationships with media houses, journalists, and industry spokespersons to strengthen brand's perception in industry.
- Represents the Luminous brand appropriately in key forums and plans initiatives to market brand internally and externally.
- Interact with business heads to understand their views about various campaigns and provide suggestions, based on market analysis, for improving and strengthening market reach of their products.
- Provide inputs for product development and improvement in terms of the right mix, innovation and design to the product team.
Leadership and Direction
- Communicates the mission, vision, and values of Luminous along with its strategy for achieving these.
- Communicate the broad action plans for delivering the strategy within the function to inspire workforce to commit to and achieve the organization's business goals.
- Ensures that in-depth knowledge and use cases of company's offerings are percolated within the marketing team.
- He/ she builds strong teams and capabilities to ensure a leadership pipeline for future
Employement Category:
Employement Type: Full timeIndustry: Recruitment Services
Role Category: General / Other Software
Functional Area: Not Applicable
Role/Responsibilies: Head - Marketing - Consumer Tech (14-20 yrs)
Contact Details:
Company: Toran GlobalLocation(s): Delhi, NCR
Keyskills: use cases social media equity indices market research market analysis customer loyalty digital marketing product portfolio brand positioning consumer research marketing strategy market penetration strategic business product development product positioning marketing management product differentiation btl atl branding identity marketing
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