Manager - Marketing Communications & @ Amity University

Job Description

:
Position (Designation) : Manager- Marketing Communications & Collaboration- Marico Innovation Foundation
Business : Marico Innovation Foundation
Location : Mumbai
Grade : Manager
Purpose of the Role :
- To build and fortify the thought leadership positioning of Marico Innovation Foundation by harnessing collaborations and new initiatives
Qualification & Experience :
- MBA in marketing or equivalent degree
- 5-7 years of experience
- Experience in collaborations, program management, media & communication, event management will be appreciated
Key Deliverables of the Role :
- Collaborations Lead : Create and manage collaborations with ecosystem players and other stakeholders of various MIF programs
- New Initiatives lead : Launch and drive new programs in Innovation
- Innovation for India Awards Lead : Drive existing key programs like Innovation for India Awards biennially
- Brand Custodian : through PR and social media campaigns encompassing new program launches, existing program amplification and thought leadership
Responsibilities :
- Collaborations : Continuously scope the innovation landscape to on-board relevant partners across government, accelerators, investors, educational institutes, entrepreneurship communities, international foundations, media among others
- New Initiatives : Launch, execute and monitor new programs to support and scale up Innovations in India
- Innovation for India Awards : Lead planning and execution of this flagship biennial program which includes but not limited to new large-scale partnerships, outreach, identification of winners, content curation, event management, vendor management and post event amplification
- Brand Custodian : Strategy and execution of thought leadership and Innovation inspiration through PR, social media campaigns, website and new digital assets, be it existing program or new programs and overall MIF profiling
Competencies - Must Have- :
- Strong execution capabilities
- Impeccable Communication skills
- Opportunity seeking and ability to connect the dots
- Strategic thinking
- Passion to work in the Indian start-ups space
Skills and Competencies :
- Understanding of evolving communication tools for social media, PR and third-party collaborations
- Ability to work with multiple teams within Marico and externally
- Ability to manage high stake individuals
- Collaborative mindset
- Analytical bent of mind
Reporting Relationships :
- Reports to Head - Marico Innovation Foundation
Other Interfaces :
- External ecosystem (Cohort Entrepreneurs, Investors, VCs/ PEs, incubators and accelerators, other foundations and Government bodies focused on entrepreneurship/ innovation)
- Senior Leaders (Chairman of Marico, Members of Governing Board)
- Start-up founders from existing cohorts
- Agency partners (social media, PR, events, others)
The future of the Incumbent (Value proposition to the candidate) :
- Opportunity to initiate and usher a cohesive ecosystem to make Innovation mainstream in India
- Opportunity to create exciting properties and new brand initiatives to build strong sector presence
- Opportunity to work with external organizations including leading media platforms to promote unheralded Innovations in India

Employement Category:

Employement Type: Full time
Industry: Consumer Durables / Electronics
Role Category: General / Other SoftwareMarketing / Communication
Functional Area: Not Applicable
Role/Responsibilies: Manager - Marketing Communications &

Contact Details:

Company: Marico
Location(s): Mumbai

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