B2B Content Writer | B2B technology focussed
- unnati
- 2 - 4 years
- Delhi, NCR
- 11 months ago
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Job Description
Roles and Responsibilities
Founded in 2017 by a MDI Gurgaon alumnus, our client is a global B2B technology marketing agency that helps the fastest growing technology companies build brand awareness, grow revenue and maximize the value of their channel ecosystem. Some of its top notch clients include Deloitte, Microsoft, IBM, HCL, Cognizant, EY, among others.
This Gurgaon based company has a team of tech-passionate experts that provides the best in class marketing service thereby assisting clients in their growth story.
As a B2B Content writer, you will be responsible for writing and editing excellent original marketing content.
What you will do:
- Researching, ideating and developing a variety of long-form and short copy: Blogs, websites, social media posts, case studies, press communication, marketing e-mails, infographics, brochures and more
- Working closely with the growth marketer to track and manage marketing programs across channels
- Researching relevant industry topics to identify new content
- Maintaining editorial calendar and managing content generation targets on a monthly basis
- Being able to repurpose/modify content into different styles and formats
- Learning about the target audience for copy
- Using SEO best practices to optimize content
- Collaborating with designers to develop visuals
- Creating reports on content
- Interviewing internal stakeholders to generate creative ideas
- Identifying customers needs and gaps in our content strategy and recommending new topics
- Checking quality of the content to ensure it is free of grammatical or factual errors and follows all brand editorial guidelines for consistency
What you need to have:
- Bachelors degree in English, communications, or related field
- 2-4 years of work experience in B2B Content Writing, B2B Marketing, or any relevant role
- HubSpot Certified Content Marketing & Inbound Marketing candidates preferred
- Strong verbal and written communication skills
- Excellent copywriting skills
- Exceptional ideation, research and writing abilities
- Ability to work under tight deadlines
- Knowledge of HubSpot Buyer & Journey in terms of TOFU, MOFU, and BOFU preferred
- Hustler attitude to work
Job Classification
Industry: Advertising & MarketingFunctional Area:
Role Category: Content Management (Print / Online / Electronic)
Role: Content Management (Print / Online / Electronic)
Employement Type: Full time
Education
Under Graduation: Any GraduatePost Graduation: Any Postgraduate
Contact Details:
Company: UnnatiLocation(s): Delhi, NCR
Keyskills: b2b content writing b2b Inbound Marketing b2b marketing Hubspot
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