Chief Marketing Officer
- DC Consultants
- 15 to 18 Yrs
- Mumbai
- 3 years ago
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Job Description
Job description
- The incumbent will champion brand and business marketing verticals for the company working closely with all stakeholders to define the company positioning; image and put in place the systems and processes to showcase the business verticals of PropertyPistol.
- The role will work closely with the business teams and also oversee the PR Communication strategy for the company.
- In addition, the incumbent will play a key role in defining the digital brand strategy for the company and have ownership of all marketing activities for the company across verticals.
Key Responsibilities:
- Articulate the brand strategy and define the brand structure for the company. Manage the overall brand communication and product strategy from inception to delivery of the brand and ensure that the brand measures up to the overall consumer positioning and segment goals.
- Create and implement the overall marketing strategy including partner and team management, standardize the brand communication and planning initiatives.
- Lead the strategy development process for each of the business verticals and work closely with the management teams on the AOP achievement and brand building agenda.
- Develop and execute strategic communication plans that reflect a current understanding of the issues and trends impacting internal and external audiences.
- Leverage insights to create tailored and targeted communication plans.
- Define and activate a media interaction matrix and corporate reputation management.
- Maintain strong relations with Media, and drive PR agenda to create favorable brand value by communicating successes, awards, acquisitions, and future business plans.
Business Support Leadership:
- As a true partner to the business, lead the brand outreach for the master brand and also position business lines, drive business marketing and corporate communications for the company. Build out, and lead, a lean integrated marketing creative team along with the growth of the business.
The Person:
- He/she would be an MBA with 15+ years of exemplary track record in marketing Communication in high-growthB2C and B2Benvironments.
- Exposure to thereal estate or allied industrywould be an advantage.
- Exposure and track record of having built a brand and its guidelines in an earlier role will be a strong preference.
- Along with a strong understanding ofBrand, PR, and Communications, an ability to lead business marketing is a must.
- A successful track record of managing ATL BTL media, advertising campaign development, and new media management.
- A strong understanding of online media, digital channels, App website development is a key requirement.
- The right candidate will be a flexible, action results-oriented self-starter.
- She / He must be able to balance business aggression with strong functional expertise and partnering and influencing skills.
- Should have a strategic approach with the ability to see the "big picture" and interpret environmental and organizational changes and their impact on the organization.
- Excellent conceptual ability, communication presentation skills.
Employement Category:
Employement Type: Full timeIndustry: Management Consulting / Strategy Role Category: Operations Management / Process Analysis Functional Area: Not ApplicableRole/Responsibilies: Chief Marketing OfficerContact Details:
Company: DC ConsultantsLocation(s): Mumbai+ View Contact
Keyskills: marketing sales chief marketing officer
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DC Consultants
www.dcconsultants.in DC Consultants has been established with the sole objective to dedicate itself for quality service in Human Resource Sector. We would like to introduce ourselves as a Pan India HR Services Provider. We are engaged in end to end Human Resource Solutions, predominantly for the...
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