Digital Marketing Associate
- RyTe4U Consultants
- 1 to 3 Yrs
- Bengaluru
- 3 years ago
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Job Description
1
JOB DESCRIPTION
- Job TitleAssociate, Online Marketing IEC DepartmentInformation, Education & Communication
- Reporting toHead - IEC Experience eligibility:>1 years
About us
DKMS BMST Foundation India is a non-profit organization dedicated to the fight against blood cancer and other blood disorders, such as thalassemia and aplastic anaemia. Our aim is to improve the situation of patients suffering from blood cancer and other blood disorders in India and throughout the world, by raising awareness about blood stem cell transplantation and registering potential blood stem cell donors. By doing this, DKMS-BMST provides patients in need of a blood stem cell transplant with a second chance at life. DKMS-BMST is a joint venture of two reputed non-profit organisations: BMST (Bangalore Medical Services Trust) and DKMS, one of the largest international blood stem cell donor centres in the world.
Read more about DKMS-BMST at www.dkms-bmst.org
Mission: To give as many blood cancer and blood disorder patients as possible, a second chance at life.
Working Hours: 9:30am to 6:15pm
Position Summary
Key Responsibilities
Assist in the formulation of strategies to build a lasting digital presence
Assist in planning and monitoring the ongoing digital presence across all social media channels
(Instagram, Twitter, Facebook, LinkedIn, etc.) including monitoring comments, set-up monthly editorial
plans, content development
Launch optimized online adverts through Google Adwords, Facebook Ads, Instagram ads, etc. to
increase online registrations and brand awareness
Be actively involved in SEO efforts (keyword, image optimization etc.)
Regular updating and optimizing of website content
Collaborates with internal teams to create landing pages and optimize user experience.
Set-up KPI report for website
Prepare online newsletters and promotional emails and organize their distribution through various
channels
Provide creative ideas for content marketing and update website
Collaborate with designers to improve user experience
Measure performance of digital marketing efforts using a variety of Web and Social media analytics
tools (Google Analytics, Meltwater, etc.)
Acquire insight in online marketing trends and keep strategies up-to-date
Key Skills
Proven experience as Digital Marketing Executive or similar role
Excellent understanding of digital marketing concepts and best practices
Experience with Google Adwords, email campaigns and SEO/SEM
Perfect knowledge of web analytics tools (e.g. Google Analytics)
Skills and experience in creative content writing
Analytical mindset and critical thinking
Excellent communication and interpersonal skills
Knowledge of Photoshop a strong plus
Knowledge of Microsoft office
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Excellent communication skills
Enthusiastic and passionate to learn
Sensitivity, compassion and empathy
Aptitude in problem-solving
Desire to work as a team with a result driven approach
Zeal to work with an NGO for a Lifesaving cause
Qualifications:
Any Graduate or Post Graduate / Minimum Bachelors Degree
1 - 3 years of work experience, or any combination of education and experience which would provide
an equivalent background.
Employement Category:
Employement Type: Full timeIndustry: NGO / Social Work Role Category: Marketing / CommunicationInternet Marketing Functional Area: Not ApplicableRole/Responsibilies: Digital Marketing AssociateContact Details:
Company: RyTe4U ConsultantsLocation(s): Bengaluru
Keyskills: online reputation management google adwords digital strategy seo sem online content writing digital marketing social media advertising
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