Sr. Area Sales Manager
Reporting Matrix: The role will report to the State Head and will have 8-10 Territory Sales Managers as direct reports and 70-80 business development executives as indirect reports.
Responsibilities:
Business Growth -
Grow distribution and market share in the assigned area of operations
Identify, interact and develop DSAs to align and drive business in the market
Synthesize inputs on local competition from Team and verify for authenticity across
geography. If a local initiative is identified then formulate and launch counter-strategy
Analyze data and identify improvement areas, corroborate through market visits to
identify sweet spots for performance
Benchmark and compare performance with territory to broad base good practices
Plan market size, span && geographies for TSM / TL / BDE / FLs
Should be able to device the best methods for communication of plans/targets to
the team so that there is minimum expectation vs delivery gap
Ability to understand formats/data so as to gather right information, viz, in cases
when we want them to do surveys and develop insights
People Management-
Drive hiring of TSM, BDEs && RTLs to ensure 100% manning in the team
Onboard the new team members and help them assimilate PhonePe ways of
working
Participate in performance appraisal process sharing insights about the team and
sharing relevant feedback with team members for their growth && development
Coach TSMs regularly to allow them to better manage the input and output
deliverables of BDEs
Understand the reasons of exit and take corrective action to reduce attrition
Drive team level R&&R and engagement practices
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Keyskills: business development retail merchant acquiring fintech telecom channel sales fmcg