Marketing Head
- Searchline Database
- 5 to 10 Yrs
- Multi-City, India
- 11 months ago
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Job Description
Strategic Direction: Develop and execute a comprehensive national marketing strategy that aligns with the business goals and continues to position our company as a market leader. Design an effective lead generation approach, working closely with local sales and marketing teams to enhance the company's competitive advantage.
Brand Awareness: Take charge of building and enhancing our national brand identity. Implement creative and impactful campaigns that resonate with our target audience, boosting brand recognition and establishing us as the go-to construction contractor.
Future Trends and Market Analysis: Stay ahead of the curve by constantly monitoring and analysing industry trends, competitor activities, and emerging markets. Utilize this knowledge to drive business growth, identify new opportunities, and position our company as an industry innovator.
Budget Management: Handle a substantial annual marketing budget. Ensure effective allocation of funds across various marketing initiatives, maximizing ROI, and continually seeking cost-saving opportunities without compromising quality.
Digital Channels and Social Media: Oversee and enhance our digital presence, including website, social media platforms, and other digital channels. Implement strategies to increase engagement, drive traffic, and generate high-quality leads through effective content marketing and targeted advertising.
National Events: Plan and execute national events to promote our brand and engage with key stakeholders. Collaborate with cross-functional teams to ensure seamless event coordination, from initial concept to post-event analysis.
Employement Category:
Employement Type: Full timeIndustry: Engineering / Construction
Role Category: Product MarketingMarketing / Communication
Functional Area: Not Applicable
Role/Responsibilies: Marketing Head
Contact Details:
Company: Bhaskar Rao T HiringLocation(s): Multi-City, India
Keyskills: marketing strategy brand positioning new product development marketing communication brand communication marketing management brand strategy brand building customer insight
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